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Originally presented at RecFest 2014 www.recfest14.com
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metashift limited © 2014
metashift limited © 2014
What I’m going to talk about
• The Persuasion Problem
• Persuasion In the Digital Age
• Persuasion In Action
metashift limited © 2014
The Persuasion Problem
© MetaShift 2012
metashift limited © 2014
Reactive Recruitment
metashift limited © 2014
The Old Ways Don’t Work
“I don’t believe a word employer careers sites say, it’s all just spin”
-A Job Seeking Finance Director
metashift limited © 2014
metashift limited © 2014
Mobile is changing everything……
The Paradigm Shift
metashift limited © 2014
Text only is dead
metashift limited © 2014
Noise!
metashift limited © 2014
Persuading the right people
metashift limited © 2014
Persuasion In The Digital Age
© MetaShift 2012
metashift limited © 2014
Broken Funnel
metashift limited © 2014
The DNA of Digital Persuasion
Magnetic
Convincing
Convert
metashift limited © 2014
Persuasion In Action
© MetaShift 2012
metashift limited © 2014
Persuasion Framework
metashift limited © 2014
Persuasion Framework
• Simple
• Unexpected
• Concrete
• Credible
• Emotional
• Story
metashift limited © 2014
Example
metashift limited © 2014
metashift limited © 2014
Example
• Simple
• Unexpected
• Concrete
• Credible
• Emotional
• Story
metashift limited © 2014
Summary
metashift limited © 2014
For Discussion……
Do you have a persuasion problem?
How Broken is your funnel?
How can you be Magnetic, Convincing and Drive Conversion from the right audience
Is your message Made To Stick (SUCCES)
metashift limited © 2014