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Ron Martin Vice President / Director
Panasonic Hollywood Lab
The Evolution of the Television Experience
DTG Summit 2015
The Evolution of the Television Experience
‘Dad’
‘Me!’
= =
The Evolution of the Television Experience
‘Dad!’
The Evolution of the Television Experience
+
The Evolution of the Television Experience
Digital Broadcast + Digital Cinema + Digital VFX + Digital Distribution @ 1920 x 1080 (2k) x 24P
Evolution was Complete!
The Evolution of the Television Experience
The Window is Perfect!
1. Resolution Matters (and it matters a lot!) - 2k (HD) / 4k (UHD) / 8k (Gulp!) 16k (double gulp!)
Why? A. Screen resolution (pixel count) enables image resolution. B. Image resolution invites scrutiny! (visual emersion prompts visceral response = emotional involvement)
2. Resolution Alone is not enough to carry image evolution forward - More Colors (Extended color gamut) - More Image Dynamics (It’s about contrast and color volume, not just brightness!) - More frames per second (It’s about realism)
3. There must be a fresh, meaningful, and realizable commitment to collaboration and innovation (or the evolution of imaging will stop!)
Three GREAT Realizations:
The Evolution of the Television Experience
The Evolution of the Television Experience
Resolution Matters:
The Evolution of the Television Experience
Image Dynamics Matter:
1. Open Standards are Critical to Moving Forward
2. A Willingness to Break Down Barriers Must Be Present
3. If Collaboration is Good, and Innovation is desirable, then Collaboration that drives Innovation is Best!
Three BIG Requirements:
Case Study of the Blu-ray Disc Association Next Generation Format Extension
The Evolution of the Television Experience
“We Need A New Window”
“I want more resolution on a bigger screen
(and a smaller screen) with more realism
and more choices but less cost and I want
it NOW!
The Evolution of the Television Experience
“I want more resolution on a bigger screen
(and a smaller screen) with more realism
and more choices but less cost and I want
it NOW!
Television IS The Window!
The Evolution of the Television Experience
“The Best Image Tells the Best Story”
Thank you!
The Evolution of the Television Experience
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