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Social media trends shift so fast, most dealerships can’t keep up, but you don’t have that problem. We’ll cut away the hype and get right to the core of applying surging social media to your dealership’s digital marketing. Beginners and experts alike can benefit from this clarification of these three social services, by getting a basic blueprint of how they fit your business. Too important to ignore and too complex to research, these “new big 3” social media sites have enticed and confounded dealerships. Our KPA Internet Marketing expertise gives you an intensive look at how they work best in the auto industry. Pinterest, Instagram, Foursquare—The New Big 3 and Your Dealership avoids abstracts by sticking to proven techniques and sound automotive-marketing strategies. Learn about The Importance of Syncing, a tactic critical to social success with Pinterest, and understand why The Visual Web means you tune out from Instagram at your peril. You can count on this hour-long webinar to clue you in, keep your strategy current and command Pinterest, Instagram, and Foursquare to the fullest.
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The New Big 3: Instagram, Foursquare, Pinterest
Matthew C. Funk
Social Media Marketer
September 6, 2012
The New Big 3: Instagram, Foursquare, Pinterest
Matthew C. Funk
Social Media Marketer
September 6, 2012
Copyright 2011 TK Carsites, Inc. All rights reserved.
Facebook.com/TKCarsites
@TKCarsitesinc
TK Carsites Social Networks
Chat with us during the Webinar on Facebook and Twitter!
What’s A “Big Three”?
• Popular
• Relevant
• Strategic
Doesn’t replace the current big three:
Facebook, Twitter, G+
The New Big Three
Bringing the Big 3 to Your Dealership
• What?
• Why?
• Who?
• How?
• When?
• What? Social Photos with
Filters
• Why? Internet = Visual
Medium
• Who? You + 1
• How? Impulse
• When? Now
Instagram: What
• Photo Sharing
• Used on Mobile
• Linked to Facebook, Twitter,
• Uses filters, locations, hashtags
• All at no cost
Instagram: Why
• Internet is visual
• Personal touch
• Ease of use
Instagram: Who
• Select yourself or a rep
• Appoint a rep in Sales
• Car lover, pref. volunteer
• Take the 10 to educate them
• Test run, then floor it
Instagram: How
1. Download from
AppStore/Google Play
2. Sync to Facebook, Twitter,
3. Pinstagram
4. Snap shots
5. Hashtag and location
Instagram: When
• Now
• Operate on Impulse
• Quantity, Not Quality
• Shows personality and
pride in product
• Purpose is brand
relevance
Foursquare: What
• Mobile Check-in
• Location Based
• Linked to OpenMapGraph
• Incentive Driven
• Additional Marketing Cost
Foursquare: Why
• Mobile Check-ins on
the Rise
• You’re a Place
• Strategic Synergy:
Getting them in the
Dealership
Foursquare: Who
• You and Marketing
• Get Service Involved
• Best Rep for Feedback
• Take the 10 to educate them
• Explore Commercial Partnerships
• Shout it from the Rooftops
Foursquare: How
1. Download from
AppStore/Google Play
2. Claim Your Business
3. Establish Specials
4. Link with Dashboard
5. Involve Existing Marketing
Foursquare: When
• 1 Month Prior Event
• Operate with Planning
• 1 Hour Per Week
• Another Marketing Outlet
• Purpose Boosts Strategy
Pinterest: What
• Social Photo Pinboard
• Visual Sharing
• Linked to iPhone
• Online Browsing
• No Additional Cost
Pinterest: Why
• Increasing Popularity
• Online Showroom
• Consumer Affinity
• Capturing Buzz
• Ahead of the Game
Pinterest: Who
• You and Marketing
• Get Sales Involved
• Best Car Aficionado
• Take the 10 to educate them
• Feeds to Facebook, Twitter
• Plan Around Releases, Events
Pinterest: How
1. Download from
AppStore/Google Play
2. Set “Model Boards”
3. Sync to Social
4. Schedule Time to Play
5. Allot Additional Marketing
Pinterest: When
• Soon
• Use Additional Planning
• 1 Hour Per Week
• Prime Marketing Outlet
• Stay Atop Metrics
Useful Links
•Instagram: •http://instagram.com/
•http://help.instagram.com/customer/portal/topics/43527-tips-tricks
•Foursquare:
•https://foursquare.com/business/merchants/claiming •http://www.poweroffoursquare.com/
•Pinterest:
•http://pinterest.com/
•http://www.adweek.com/news/technology/brands-pinning-it-pinterest-138405
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