The New York Tech Scene in 2012 - Tech trends in New York

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A presentation I gave on March 20th at the Prestashop Barcamp in New York. I am talking about what makes New York, a great city for tech, and the current trends in startups being created in the city. Credits to Elad Gil and Fred Wilson who've been talking about that topic here and there, and inspired some of my slides. Asked for their approval before using their content obviously! Enjoy

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The NY Tech Sceneby Ilan Abehassera (@ilan)Founder and CEO, Producteev.com

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Who am I?

1980 2004 2005 2007 2008 Present2006

producteev

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5 Reasons the NYC Startup Scene Changed

5

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1. Access to Capital

3y ago it wasn’t possible to raise a series A in NYC

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2. Anchor Companies

Those companies have raised hundreds of millions, and stayed in NYC

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3. Increased ease of Development

Tumblr and Instapaper : small product team

AWS Ruby Twilio Stripe

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4. Focus on end-user applications

NYC is a city of

actual consumers

Twitter’s most active city : NYC

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5. Public initiatives

Mayor Bloomberg sees the Internet space as NYC’s next big industry

NY Tech Campus

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Trends in NY Tech

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New commerce models

The big guys

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New commerce models

Subscription based e-commerce

Birchbox Barkbox

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New commerce models

E-Commerce curation

TheFancy.com

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New commerce models

Flash Sales

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Jobs 2.0

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Adtech

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Getting people off the web

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Education

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Publishing 2.0

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Email

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Creative

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The Fab.com Success Story

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Started by Jason Goldberg, former CEO of

SocialMedian, acquired by Xing

Design focused flash sales

Design Oriented E-Commerce

`Started as a social network for gay people (mother of all pivots)

Optimizing all acquisition channels : social, mobile...

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Unbelievable metrics

3M members

Launched 9 months ago

1M products sold to date

Acquired german clone : Casacanda

40% of its traffic : mobile logins

50% of its traffic coming from Facebook : Social Commerce at its best

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Typical NY Success

Fashion

Creative

Design

E-Commerce

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Thanks!ia@producteev.com

Twitter : @ilanproducteev.com

Credits go to Fred Wilson, Elad Gil for their articles on the NY Tech Scene in the past years

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