The next big things in internet technology (Adtelligence at the NOAH conference 2013)

THE NEXT BIG THINGS IN INTERNET TECHNOLOGY

Mobile, Search, Personalization, Big Data and Video on Demand Michael Altendorf

NOAH Conference 2013

Providing the worldwide leading

technology platform for the personalized web FULLY AUTOMATED // PERSONALIZED & HIGHLY TARGETED // BASED ON MACHINE LEARNING & REAL TIME DATA

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ABOUT US #1 platform in real time personalization and customer intelligence solutions

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& Dr Cyrille Waguet

More than 75 Tech & Media experts from SAP,

Google, Microsoft, Adobe, WPP & IBM

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Teams in Europe and the US

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PARIS

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LONDON

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WORLDWIDE PRESENCE Global Reach of Services

THE GLOBAL PARTNER NETWORK Global Reach of Services

THE NEXT

BIG THINGS

IN

INTERNET

TECHNOLOGY

BIG DATA IS EVERYWHERE online, offline, in your car, your house or comes from your body

INTEREST / KNOWLEDGE GRAPH

ON SEARCH

+

SOCIAL GRAPH ON FACEBOOK

+

PRODUCT GRAPH

The key is to combine the

data to generate added value

MACHINE LEARNING CHANGES THE GAME Graph databases for high volume enable the new possibilities

Only the display size is different!

3-5“ 7-10“ 20-30“ 40-60“

Each one has multitouch, gesture recognition and a similar operation system

Hardware becomes commodity

„Seamless“ Integration between devices and multi-device tracking – Google and Apple will be the

leaders

MOBILE, TABLET, WEB OR TV? Is there any difference but the screen size?

MOBILE, TABLET, WEB OR TV? Is there any difference but the screen size?

Earn more Money 4

Generate more revenue

30-50%

uplift

3

Real-time User Experiences

Web

Mobile

Tablet

TV

Generate

Personalized UX

PERSONALIZATION IS KEY TO MAKE DATA USABLE Already changes the game for eCommerce players today

Adtelligence

Personalization Cloud 2

In Memory Data Matching

Use the power

of Big Data 1

Aggregate

3rd party Data

CRM Data

Finance Data

Product Data

Location Data

Time: Company: Topic: Speaker:

14.50 Next big things

in internet technology Michael Altendorf CEO

15.00 Digitalizing the garage

service market Alberto Sanz CEO

15.10 Mobile

Drastically increasing

conversion and retention

Jean Laurent Wotton Co-founder

15.20 Destination Services

The Creation of a Formerly

“Unviable” Market

Dr. Andreas Schräder Group Senior Director

International, Mobile and New

Ventures

15.30 Increase Revenues

With ultra-personalization Stefan Längin VP Europe

15.40 Opportunities in Google+ Gero Graf Head of Google+

15.50 How to make money

from online video Kai Henniges CEO & Co- Founder

NEXT BIG THINGS IN INTERNET TECHNOLOGY Mobile, Search, Personalization, Big Data and Video on Demand

THANK YOU!

Michael Altendorf

ma@adtelligence.de