The One Screen Mobile Revolution

OUR DIGITAL PORTFOLIO

3 Sites

2.5M PageViews

Reaching 1M Affluent Users

in India

OUR APPS PORTFOLIO

300K + Users on our Apps

THE MOBILE REVOLUTION

There are 5.3B mobile subscribers - Growth is led by China and India

50 M users access the internet through their mobile phones (source – Google)

A total of 103M iPhone apps were downloaded in India.

Total of 13M iPad apps have been downloaded in India. (Source : Xyologic Survey)

MOBILE & APP MARKET IN INDIA

EVERYTHING CONNECTS..

MOBILE BARRIERS OVERCOME

Isn’t the screen too small?Thanks to the low cost OEMs & Tablets 70% of the phones being released are smart phones with wide screens. It’s now the convergence of the 14 inch screen & mobile

Who uses mobile web?80 Million from GSM and 65 Million from CDMA. TNS has published an age & SEC classification as well

WHAT IS POSSIBLE ON MOBILE TODAY ?

Tag Footers

Communities on SMS

SMS 2.0

Rural Advertising

Pull & Push

SMS

Interactive OBDs

CRBT and ARBT

Voice Portal

Knowledge conference

Mobile Radio

VOICEBranded

Application

Content Associations

Application Sponsorships

Mobile TV

Rich Media/ Pre Roll ADs

WAP

Bluecasting

Mobile apps

Cell site Targeting

Tablets

Augmented Reality

New Media

ADVERTISING EXAMPLE: IN APP

RICH SMS ADVERTISING

INNOVATIVE MOBILE CAMPAIGNSDid you call 9987333333?

The Axe wake up Service Campaign

CALENDAR / ALARM INNOVATION

TABLETS EVERYWHERE

1% of the worlds internet traffic comes from an

iPad

Time spent & Engagement

with content is vastly higher

BRANDS ARE CREATING APPS FOR BRANDING AS WELL AS MONETIZING

APPLE IPHONE/IPAD

APPLE IPHONE/IPAD

GUARDIAN EYE WITNESS IPAD APP – SPONSORED BY CANNON

VOGUE + CONDE NAST TRAVELLER APPS FOR THE PLAYBOOK

GQ INDIA IPAD AND IPHONE APPS

MOBILE 3G: UBIQUITOUS AMONG PREMIUM USERS

1 in 4 Gen Y affluents accesses

Facebook on Mobile

1 in 8 reports

watching a video on mobile in the last 24 hours

(Source L2 Global media research)

3G & 4G DRIVE EXPECTED OWNERSHIP OF PREMIUM SMARTPHONE TO MORE THAN DOUBLE

2.5M customers of 3G in India

3G plans are 40% more expensive than 2G

Rich Mobile Touch Points -A great way to connect with the premium user

THE MOBILE 3G LANDSCAPE IN INDIA

So what is your mobile strategy for 2012?