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This UxPA-MN presentation guided viewers through the redesign of Metropolitan State's online student orientation. The year-long project provided opportunities for user research and testing and lessons for gaining support from a skeptical constituency. The online orientation redesign involved coordination of resources across departments, a challenge in itself, and proved to be a sensitive point for many of the subject matter experts involved. I used information gained from surveys, job shadowing, and usability testing to inform responsive design, content strategy, pathway, and also to prove to a skeptical and emotionally invested constituency that the five-year-old website needed to be updated.
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The Road to RedesignAPPLYING UX STRATEGIES TO HANDLE SKEPTICAL SPEED-BUMPS
Meghan Hatalla, Century College
What you need to know about Metropolitan State University
The University Without Walls
• Founded in 1971• Centered around adult, working students• Committed to community involvement
What does that mean in today’s terms?
There is no typical entering student
32 65 32Average age Average credits transferred in Average hours worked
per week
Basically, Metro State is in a prime position
to scoop up adult learners.
Once you get in.”
“Metro is great…
Prospect
Applicant
Admitted
Registered
Credit evaluation
New Student Orientation
Online Orientation Redesign Group
LeaderAVP of Enrollment Management
Technical peopleStudent Affairs Web Strategist (me)
Academic Affairs Web StrategistCenter for Online Learning
Information TechnologySubject matter experts
Academic Advisors (3)
Didn’t we just design
orientation 5 years ago?
Task 1: Burn the old site
©Mike Monteiro, aka @Mike_FTW
And Internet Exploreris the worst, right?
Students don’t have a problem with
the current site.
Task 2: Define our users
• Library shadowing• Students can navigate web sites• But not troubleshoot why a .docx won’t open
• Recent online new student orientation survey• 11% response rate• Loud & clear…
To what extent did Online Orientation help you contact your academic advisor or advising center?
43%
39%
18%
Not helpfulHelpfulVery helpful
I generally...
Skim over details & dig deeper into important
details
Return and read things when I need them
Like to know the big picture0%
10%20%30%40%50%60%70%80%90%
100%
15%
3% 6%12% 15%
6%
73%82%
88%
Not trueNeutralVery true
On a scale of 1-4 (1=easy, 4=difficult), how easy was it for you to complete orientation in D2L?
33%
6%
27%
13%
21%
1 = easy2 = Ok3 = a little difficult4 = very difficultDidn't complete orientation
Design is a funny word. Some people think design means how it looks.
But of course, if you dig deeper, it’s really how it works.
- Steve Jobs
Answer Me These Questions Three
1.What is this site for?
2.What do you like or dislike about this site?
3.What do you do next?
We don’t have the money or time for a redesign.
How have browsing habits changed?
According to Pew Research, from 2007 to 2012...
Broadband at home Using Internet Explorer Own tablet / smartphone0%
10%
20%
30%
40%
50%
60%
70%
80%
20072012
- Ethan Marcotte
...the web’s moved beyond the desktop, and it’s not looking back.
We need to tell them
EVERYTHING they may ever
need to know.
You will have to deal with new platforms that you haven’t yet heard of, and being agile with your content is more important than picking a platform or two and building for them.
- Karen McGrane
Didn’t we just design
orientation 5 years ago?
I don’t see a problem.
There are too many competing priorities.
Why do we need to do things differently?
What students need to
know
What students
need to do
Trust is more important than process.
Questions?
Thanks =]
Meghan Hatalla, Century CollegeTwitt er: @megtalla | Linkedin: /meghanhatalla
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