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Lisa Colton presents on Vine and Instagram video to the Leichtag Foundation Social Media Boot Camp
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- 1. Rethinking Video: Teeny Tiny Lisa Colton Chief Learning
Officer See3 Communications
- 2. The video train has left the station More than half of all
Internet content is video. Online Video Every month 4 billion hours
of video are viewed on YouTube. Every year more than 350 million
videos are shared on Twitter. Online Engagement
- 3. But there are barriers
- 4. +
- 5. =
- 6. The POWER of Storytelling Simplified.
- 7. Tiny is a great place to start A branded Vine video is now
viewed four times more often than a regular branded video Deeply
integrated with social sharing Fun, experimental anything
goes!
- 8. Vine: 6 seconds
- 9. Instagram: 15 seconds tops
- 10. How do you choose?
- 11. Instagram: And now Hyperlapse! 1x speed (a slower version)
all the way up to 12x speed (super fast). GYRPSCOPE stabilization
magic!
- 12. Whats the Goal?
- 13. Lets Do It. First page: 1.What are your goals 2.Who is your
audience
- 14. MATCHING AUDIENCE BEHAVIOR & YOUR GOALS: CONTEXT &
CONTENT
- 15. Lets Do It. Still on the first page: 3. Where will your
audience see the video, and how might they act on it?
- 16. Next Steps Are Message Content Technique Notice the
relationship between message, content and format in the following
examples.
- 17. POST YOUR FINISHED VIDEO AND TAG IT #NCJhub (Permissions
need to be open on Instagram) SO WE CAN SEE IT!
- 18. Measurement View, and length of looping views Retweets
& Shares Comments Click thrus on links Look back at original
goals How does this relate to wider goals and metrics? Explore
ratio of investment to results
- 19. KEEP PRACTICING! Now BREAK, then LUNCH! Second sessions
begin at 1:15 sharp.