Tips for Making Courses That Count

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While eLearning is no longer in its infancy, the broad conversations and debates about best tools, best practices, and best approaches reveal unanswered questions about the best ways to develop eLearning. Too often, organizations take the shotgun approach with both content and design: The more, the better! But more content and design doesn’t necessarily mean more learning. Instructional designers need clear, actionable techniques that maximize learner engagement and minimize wasted development time on frills that do not support improved outcomes. Participants in this session will learn tips for effective eLearning design based on feedback from customers and best practices from the more than 260 content developers in the OpenSesame marketplace. OpenSesame is working to synthesize this information into a set of design guidelines to support improved content worldwide. For example, course developer ej4 uses video in both traditional and mobile courses to help clients achieve compliance and sales goals. You’ll examine their guidelines for designing for mobile and using video, with examples of courses that worked for ej4’s clients. In another example, you’ll explore Art Kohn’s view on the cognitive science behind using interaction strategically in video. In this session, you will learn: Strategies for simplifying eLearning content How to divide eLearning content into manageable “chunks” How to incorporate media elements to keep online learners’ attention

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Tips for Making Courses That Count

Kelly Meeker

Session Overview

Session Hashtag: #IDtips

Session overview

The marketplace for online corporate training

Break it down.Break content into logical, spaced chunks.

Mix it up.Incorporate multimedia elements to keep learners’ attention.

Keep it real.Focus courses on supporting desired performance outcomes.

Session objectives

Chunks & Spaces

DownBreak it

“Each employee spent only 11 minutes on any given project before being interrupted and whisked off to do something else.

What’s more, each 11-minute project was itself fragmented into even shorter three-minute tasks, like answering e-mail messages, reading a Web page or working on a spreadsheet.”

- From Meet the Life Hackers

DownBreak it

practicein

11 Minute Chunks

11 minutes

Most learners have only 11 minutes between interruptions

DownBreak it

practicein

The 11 Minute Rule

And even if they have longer, their attention spans are unlikely to last longer.

practicein

The 11 Minute RuleDownBreak it

Subdivide information into short “chunks”

tipdesign

DownBreak it

The 11 Minute Rule

DownBreak it

You are here

Making the Most of Navigation

DownBreak it

Don’t Skip the Objectives

DownBreak it

Make Them Measurable

4-hour span Crash course lecture

DownBreak it

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Spaced Learning

4-hour span Crash course lecture

DownBreak it

tipdesign

MOODSTRESSHUNGERSLEEP

Spaced Learning

1 week spanFour one-hour packages of instruction

DownBreak it

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Spaced Learning

Mix It Up

UpMix it

UpMix it

Storytelling

Image credit: Mike Sansone on Flickr

UpMix it

tipdesign

Storyboards Are Essential

• Many courses aren’t courses, they’re textbooks

• They have a narrator read the slide verbatim

• They might lock navigation so that learners need to

sit through the narrator reading the slide verbatim

• They rely exclusively on bullets of text to

communicate the information

UpMix it

tipdesign

Create the Unexpected

See what I did there?

Tip #9: Sonic Performance Support

Adding the Human Touch

UpMix it

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Tip #: Using VideoVideo is an opportunity.

UpMix it

ej4 on Using Video

Entertain me.

Average television consumption in America per individual in 2010:

34 hours / week(Nielsen Company)

UpMix it

Meet the TV Generation

Applications: social interaction:

OnboardingHR PoliciesProduct knowledgeProcess knowledgeSales

UpMix it

Safety ComplianceCustomer serviceCorporate communications

When is video right?

ProduceMake it yourself!

Challenges:ResourcesLogisticsExpense

CurateFind something that works!

Challenges:Availability

Applicability

UpMix it

tipdesign

Beg, Borrow or Steal

Tip #10: Vivid LearningTips for Using Images

UpMix it

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UpMix it

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Choosing Images

UpMix it

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Choosing Images

UpMix it

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Penguins Don’t Wear Shoes

UpMix it

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Don’t Use Everything At Once

Early adopter phase

Primarily experimental pilot projects

Costs are high

Big in select verticals

UpMix it

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Mobile Learning Life Cycle

UpMix it

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Learning for the first time

Wanting to learn more

Trying to remember

Things change

Something goes wrong

Choosing Mobile

“Gotta” make business sense.

The content must make/save the learner/company money or it is not worth pushing to mobile.

Sales and product specific content is the best for mobile.

UpMix it

tipdesign

Why mobile?

“Gotta be…”

FastIf content is pushed to the device it has a higher chance of being completed.

CustomizedCould just be a logo

UpMix it

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How to use mobile?

Keep the interface simple.

If you have to tell them how to use it, it is too hard.

It is a SMALL screen - develop backwards.

UpMix it

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Mobile Tips & Tricks

Focus on Performance Outcomes

RealKeep it

tipdesign

RealKeep it

Promoting Retention

RealKeep it

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Engage Emotion

InnovateIterateImproveRepeat

RealKeep it

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Think Lean

Ship early, ship often

RealKeep it

tipdesign

Think Lean

Questions?

Kelly Meeker@OpenSesame

Kelly.meeker@opensesame.com503-808-1268 ext. 314

The marketplace for online corporate training

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