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While eLearning is no longer in its infancy, the broad conversations and debates about best tools, best practices, and best approaches reveal unanswered questions about the best ways to develop eLearning. Too often, organizations take the shotgun approach with both content and design: The more, the better! But more content and design doesn’t necessarily mean more learning. Instructional designers need clear, actionable techniques that maximize learner engagement and minimize wasted development time on frills that do not support improved outcomes. Participants in this session will learn tips for effective eLearning design based on feedback from customers and best practices from the more than 260 content developers in the OpenSesame marketplace. OpenSesame is working to synthesize this information into a set of design guidelines to support improved content worldwide. For example, course developer ej4 uses video in both traditional and mobile courses to help clients achieve compliance and sales goals. You’ll examine their guidelines for designing for mobile and using video, with examples of courses that worked for ej4’s clients. In another example, you’ll explore Art Kohn’s view on the cognitive science behind using interaction strategically in video. In this session, you will learn: Strategies for simplifying eLearning content How to divide eLearning content into manageable “chunks” How to incorporate media elements to keep online learners’ attention
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Tips for Making Courses That Count
Kelly Meeker
Session Overview
Session Hashtag: #IDtips
Session overview
The marketplace for online corporate training
Break it down.Break content into logical, spaced chunks.
Mix it up.Incorporate multimedia elements to keep learners’ attention.
Keep it real.Focus courses on supporting desired performance outcomes.
Session objectives
Chunks & Spaces
DownBreak it
“Each employee spent only 11 minutes on any given project before being interrupted and whisked off to do something else.
What’s more, each 11-minute project was itself fragmented into even shorter three-minute tasks, like answering e-mail messages, reading a Web page or working on a spreadsheet.”
- From Meet the Life Hackers
DownBreak it
practicein
11 Minute Chunks
11 minutes
Most learners have only 11 minutes between interruptions
DownBreak it
practicein
The 11 Minute Rule
And even if they have longer, their attention spans are unlikely to last longer.
practicein
The 11 Minute RuleDownBreak it
Subdivide information into short “chunks”
tipdesign
DownBreak it
The 11 Minute Rule
DownBreak it
You are here
Making the Most of Navigation
DownBreak it
Don’t Skip the Objectives
DownBreak it
Make Them Measurable
4-hour span Crash course lecture
DownBreak it
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Spaced Learning
4-hour span Crash course lecture
DownBreak it
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MOODSTRESSHUNGERSLEEP
Spaced Learning
1 week spanFour one-hour packages of instruction
DownBreak it
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Spaced Learning
Mix It Up
UpMix it
UpMix it
Storytelling
Image credit: Mike Sansone on Flickr
UpMix it
tipdesign
Storyboards Are Essential
• Many courses aren’t courses, they’re textbooks
• They have a narrator read the slide verbatim
• They might lock navigation so that learners need to
sit through the narrator reading the slide verbatim
• They rely exclusively on bullets of text to
communicate the information
UpMix it
tipdesign
Create the Unexpected
See what I did there?
Tip #9: Sonic Performance Support
Adding the Human Touch
UpMix it
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Tip #: Using VideoVideo is an opportunity.
UpMix it
ej4 on Using Video
Entertain me.
Average television consumption in America per individual in 2010:
34 hours / week(Nielsen Company)
UpMix it
Meet the TV Generation
Applications: social interaction:
OnboardingHR PoliciesProduct knowledgeProcess knowledgeSales
UpMix it
Safety ComplianceCustomer serviceCorporate communications
When is video right?
ProduceMake it yourself!
Challenges:ResourcesLogisticsExpense
CurateFind something that works!
Challenges:Availability
Applicability
UpMix it
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Beg, Borrow or Steal
Tip #10: Vivid LearningTips for Using Images
UpMix it
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UpMix it
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Choosing Images
UpMix it
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Choosing Images
UpMix it
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Penguins Don’t Wear Shoes
UpMix it
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Don’t Use Everything At Once
Early adopter phase
Primarily experimental pilot projects
Costs are high
Big in select verticals
UpMix it
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Mobile Learning Life Cycle
UpMix it
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Learning for the first time
Wanting to learn more
Trying to remember
Things change
Something goes wrong
Choosing Mobile
“Gotta” make business sense.
The content must make/save the learner/company money or it is not worth pushing to mobile.
Sales and product specific content is the best for mobile.
UpMix it
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Why mobile?
“Gotta be…”
FastIf content is pushed to the device it has a higher chance of being completed.
CustomizedCould just be a logo
UpMix it
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How to use mobile?
Keep the interface simple.
If you have to tell them how to use it, it is too hard.
It is a SMALL screen - develop backwards.
UpMix it
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Mobile Tips & Tricks
Focus on Performance Outcomes
RealKeep it
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RealKeep it
Promoting Retention
RealKeep it
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Engage Emotion
InnovateIterateImproveRepeat
RealKeep it
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Think Lean
Ship early, ship often
RealKeep it
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Think Lean
Questions?
Kelly Meeker@OpenSesame
[email protected] ext. 314
The marketplace for online corporate training
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