Triple Shot Bartenders Project Plan (updated)

Triple Shot Bartenders

Project Plan (Proposal)July 06, 2009

Vision

• To become the premier private event bartending service in the San Francisco Bay Area

Purpose

• Impress party guests and clients• Minimize party costs

– Mixed drinks cost less and taste better

• Let party hosts enjoy their own party

Why be involved?

• Make money quickly doing something fun

Growth Plan

• Stage 1: Small house parties• Stage 2: Medium-sized events (100+)• Stage 3: Corporate events

Team (so far)Name Responsibilities

Jireh Owns and funds project (sponsor)Bartending expertise

Dwight Project managerAccount management expertise

Fernando Marketing & promotionsRestaurant service expertise

Marcy Marketing & promotionsRestaurant service expertise

Amber *Project managerEvent production expertise

*let us know where you’re most interested, Amber

Organizational Structure

• Marketing– Find parties to bartend at– Hand out marketing materials

• Bartenders – Serve drinks at party– Make drink lists

• Account managers– Communicate with clients– Organize bartenders (schedules)– Ask for testimonials

Marketing Strategy

• FREE bartending• Host parties• Ask for Yelp.com referrals• Leave marketing materials:

– Business cards– Website– Flyers

Marketing Strategy

FREE bartending• Who’s going to turn down a free bartender?

Marketing Strategy

Yelp.com referrals• People trust Yelp referrals.• If we get strong testimonials on Yelp, people

will start to call us.

Marketing Strategy

Host parties• What are the keys to making this

“successful”?– Get us more gigs– Build the Triple Shot Bartender brand

Marketing Strategy

Host parties• Who do we invite to these parties? We need

people who will get us gigs to bartend at.

*Idea: what if we contacted active Yelp.com reviewers and threw/bartended a party to get to know them?-this could get us connected to their online “outgoing/party” community and a lot of great reviews

*Idea: what if we threw professional “networking” events? If we did them right, maybe the networkers will find us other gigs too.

Success Metrics (for now)

• Increased # of bartending gigs• Increased # of Yelp reviews

Competitive Analysis

• Less than 10 bartender companies in Bay Area– Main Competitors: Drinksf.com, baytenders.com,

allan-brown.com

• Mostly service 100+ guests events• Don’t aggressively cater to smaller events• Poor image:

– Bad websites– Unprofessional on phone– Don’t follow-up with emails

Competitive Advantage

• Price: We do it for FREE!!!– (Make money off tips, for now)

• Aggressive promotions:– Promoters actively promoting service– Large personal networks (Fernando, Jireh, Marcy)– Hosting events

Standard Industry Practice

1. Put ads up on Craigslist2. Talk to clients on phone/email3. Recommend drinks4. Learn details of party (when, where…)5. Bartends at party6. Clean-up after event7. Asks for payment and tip after event

How can we be better?

Potential ideas:• Aggressive, innovative promotions

– Hand out flyers at SJSU– Connection to Bay Area club/party scene– Sponsor parties to get name out

• Better marketing materials – Website, backdrops, flyers

• *Expand service offering

Expand Service Offering (idea)

What if we also serve smoothies and coffee?

Coffee-mobileStarbucks

Smoothies-mobileJamba Juice

Alcohol-mobilebar

This way, if people hire us for one, they’re more likely to hire us to do another.

Upcoming Events

• July 10, 2009: Jireh’s friend’s birthday party• August 1, 2009: Mom’s birthday. 250-person

event

Next Steps

• Please email me and Jireh with any ideas and suggestions you might have– dlubrin@gmail.com (dwight)– jirehlubrin@gmail.com (jireh)

• Get more parties to bartend at• Upgrade marketing materials

– We have business cards– Website (in process)– Event flyers (in process)