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Juha Karjalaisen esitys Sytyke ry:n laivaseminaarissa 6.9.2012 tuotetiedon hajaantumisesta useisiin eri järjestelmiin. Juhan esityksessä käydään läpi mitä tuotetieto merkitsee eri organisaation osille ja miten käytännössä tuotetietoa voitaisiin tuoda paremmin esille.
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Tuotetieto organisaation tiedon keskiössä –
käytännön ratkaisuja
Juha Karjalainen
Contribyte Oy
»Tuotetieto eri järjestelmissä
»Teknologiavaihtoehtoja ongelman
ratkaisuun
»Miten Contribyte ratkaisi ongelman
yhdessä asiakkaan kanssa
What product information is
really all about?
Product marketing
Product
marketing
Physical
product
or
service
Website
Brochures
Pricing
Packaging
Social mediaNewsletters
Pictures & videos
Product sales
Product
marketing
Physical
product
or
service
Product
sales
Sales presentationsTechnical details
Roadmap
Pricing & discounting
Features & variants
Customer information
Product
marketing
Physical
product
or
service
Product
sales
Customer
information
Contact information
Potentials
Meetings
Installed base
Sales history
Product delivery
Product
marketing
Physical
product
or
service
Product
sales
Customer
information
Product
delivery
Logistics
Product variation
Product delivery
Contract details
Product manufacturing
Product development
Product
marketing
Physical
product
or
service
Product
sales
Customer
information
Product
delivery
Product
development
Project management
Change management
Quality management
HW Design
Resource management Visual Design
SW Design
Business logic
Product
marketing
Physical
product
or
service
Product
sales
Customer
information
Product
delivery
Product
development
Product creation
process
HW/SW
Change processes
Lifecyle management
Business
intelligence
Customer trends
Sell process
Product Manageme
nt
User Experienc
e
Engineering
Change Analysis Fail
ExecutionPreparati
on
• Find
• CustomerPrepare
• Sales
• Pricing
Contact• Ready
• Deliver
Delivery
EIM
ERP
PDM
Product information is scattered
to tens of systems
Product
marketing
Physical
product
or
service
Product
sales
Customer
information
Product
delivery
Product
development
MS Office
documents
Marketing
Dashboards
CRMPLM
ERP
HR
BPM
CM
Project
managementPDM
Sales tool
DM
Finding information becomes
difficult
Sales process example
ERP
Test mgmtPortfolio mgmt
PDM
BPM
Order
Sales
process
Sellable
itemsFeature
roadmap
Feature
status
”Only way to keep
track on everything
was to have our
own excel and
powerpoints”
CRM
Offer
Maintenance operations
ERP
CRM
Projects
Document
storage
Documents
PDM
CAD Drawings
”Installed base
information is
scattered to too many
systems”
Inhouse DB
Spare
parts
Case
communication
Installed base
Customer
information
Common solutions for data
visibility
Enterprise architectural solutions for data
visibility and usage
Integrating different
functions togetherEnterprise Service Bus
thinking
Reporting tools
CRM + ERP +
HR + Sales HR Sales
ERPCRM
ESB
ERP HR
CRM Sales
Reporting interfaces
Data visibility still remains
challenging
Challenges
Information needs keeps changing fast
Tool changes are hard
Information consumers are not key users of
any systems
How to serve information
consumers with IT?
Key requirements for solution
All important data needs to be available easily
All information to one common interface
Data integrity must be kept
Data should remain in the systems that they were made to
Solution must be open and flexible
It needs to be easy to reconfigure system and add new systems and UI components to it.
Our solution – Contribyte Asset Browser
Sales HRCRMERP
Bring data to
SharePoint UI
Read live data from
systems
Combine data
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systems once
Enrich knowledge to
the data
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DISCUSSIONS
OR WEB
CONTENT
Example screenshot
Contribyte Asset Browser
Navigation Product information
Sales report
Feature status as
traffic light
External link to
standardization
Documents related
to the featureDiscussions related
to the product
Similar items
Contribyte Asset Browser examples
Deep product data for
service and maintenance
operations
Cost aware HW design
with all relevant data in
one place
Location information
mixed with related data
for sales
All project information
and statuses with one
sight
Contribyte Asset Browser examples
Thank you!
Juha Karjalainen
COO, Contribyte
Juha.karjalainen@contribyte.fi
0400 855 846
www.assetbrowser.com
www.contribyte.fi
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