Twc Mid_wk6_twc

Grip-AidBy team P.O.P.

Rynette TanLo Chuan JianLiow Pu ShengDai WenjingPua Shuan YangEugene Kwok

Team P.O.P

Recap of Problem

How product solves problem

•Fall prevention

•Anti- slip; improved grip

The Final Product

Process to the Final Stage

Prototypes for Grip-Aids

Process to the Final Stage1. Rubber & Plastic Manufact

uring Companie

s

2. Polytechn

ics(Rapid

Prototyping)

3. Rapid Prototypi

ng Companie

s

Market Research

Market research

•Are you willing to buy a detachable grip instead of a new umbrella?

Market research

Seen elderly use umbrella as walking aid?

81%

19%

Yes

No

19%

81%

YES

NO

Market research

79%

21%

Yes

No

Are you willing to buy a newly designed umbrella with improved grip and base?

79%

21%

YES

NO

Market research

•Market Testing

Competitive Landscape

•Product in the market (Red Ocean)

Umbrella Walking Stick

Competitive advantage

Price Ease of Use

Portable Optional Functions

0

1

2

3

4

5

6

7

8

9

10

Offering Level Blue Offering Level Red

Business Plan

Secure Retailer

Funding

Mould production for mass

retail

Finances

•Required Capital injection: $21000•ROI: 9.56%•Payback period: 1.92 years

Marketing – 4P

Product Price

PromotionPlace

Needs Satisfied

Distribution Channel

Up-to-date methods

Low cost strategy

Reasons to Invest in Grip-Aid

•Solves a pain•Room for market expansion and product

development•Decent Profits while helping the elderly

Q & A