View
593
Download
3
Category
Tags:
Preview:
Citation preview
www.theonlinecircle.com
How to use Twitter ads self service
Twitter Ads
www.theonlinecircle.com
• Launched March/2013 (invite-only)
• Generally available april 30th for U.S. users
• You will only be charged when people – follow your Promoted Account
– Re-tweet,
– @reply,
– favourite or
– click on your Promoted Tweets
www.theonlinecircle.com
Services
Promoted Accounts What are Promoted Accounts? Promoted Accounts are part of Who to Follow, which suggests accounts that people don’t currently follow and may find interesting. Promoted Accounts help introduce an even wider variety of accounts people may enjoy.
www.theonlinecircle.com
Services
Promoted Tweets What are Promoted Tweets? • Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers.
• Promoted Tweets are clearly labelled as Promoted when an advertiser is paying for their placement on Twitter. In every other respect, Promoted Tweets act just like regular Tweets and can be Re-tweeted, replied to, favourited and more.
www.theonlinecircle.com
Services
Promoted Trends What are Promoted Trends? • Trends are popular topics happening right now on Twitter. Because these Trends are placed prominently next to a user’s timeline, they get mass exposure.
• Can be associated with Promoted Tweets • Target by geographic location
www.theonlinecircle.com
Twitter Self Service in 4 steps
www.theonlinecircle.com
Location
Category *(Refer to slide 11)
Device
Gender
www.theonlinecircle.com
Step 2 - Message
New Tweet Old Tweets
www.theonlinecircle.com
Step 3 - Budget
Promoted Tweets set up: 1) Daily budget 2) Cost per action
Promoted Accounts set up: 1) Daily budget 2) Cost per follow
www.theonlinecircle.com
Step 3 - Budget
Payment Details (US cards only)
www.theonlinecircle.com
https://ads.twitter.com/
Where to start?
www.theonlinecircle.com
• Topical interests • There are two types of targeting. • For broader reach, you can target more than 350 interest
categories, ranging from Education to Home and Garden, to Investing to Soccer. – EG.: if you were promoting a new animated film about dogs, you could select Animation
(under Movies and Television), Cartoons (under Hobbies and Interests), and Dogs (under Pets).
• If you want to target users more specifically, you can create custom segments by specifying certain @usernames that are relevant to the product, event or initiative you are looking to promote.
• According to Twitter...”We look at a variety of signals, including but not limited to the followers, graphs and Tweets you engage with, to understand your interests. This is the case across the product. For example, we consider your interests to determine which content to show in Discover or which accounts to recommend in Who to Follow.”
(Slide 7*) Interest targeting: How it works?
www.theonlinecircle.com
www.theonlinecircle.com
Online Circle Digital
Recommended