Twitter and Alternative reality games

22. April ’09

Twitter and Alternative reality gamesJure Čuhalev

Wednesday, April 22, 2009

Buzzwords

✤ Real time web

✤ Google killer

✤ Crowdsourcing

Interesting problem

✤ What happens when your brand is not X but Y?

✤ How do you become brand X?

Just a hint..

✤ Use real-time Twitter search to engage and talk to costumers

✤ search.twitter.com

Your brand here? PANIC !!!

http://www.flickr.com/photos/jamescridland/613445810/Wednesday, April 22, 2009

Story time

It’s about conversations

✤ Can we make it a game?

✤ why whould we want to do that?

Alternate reality gaming

An ARG, also known as an alternate reality game (ARG), is an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, to tell a story that may be affected by participants' ideas or actions.

http://en.wikipedia.org/wiki/Alternate_reality_gameWednesday, April 22, 2009

http://www.flickr.com/photos/celesterc/1212085743/Wednesday, April 22, 2009

iPod + Nike = Nike Plus

South by South West Interactive

✤ 15k+ geeks, mostly Web 2.0 scene

✤ Austin, Texas every March

✤ Very high-tech

http://www.flickr.com/photos/austinist/3355176197/

http://www.flickr.com/photos/peterprice/3360699450/ http://www.flickr.com/photos/peterprice/3359885181/

http://www.flickr.com/photos/narisa/3358390457/

(CC) Randy Stewart, blog.stewtopia.comWednesday, April 22, 2009

Assassin

http://www.flickr.com/photos/kurioso/3351346295/Wednesday, April 22, 2009

Foursquare

jurecuhalev.com

@gandalfar

Twitter and Alternative reality games

Technology

Alternative Reality

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How to Distinguish Biblical Reality From Satan's Alternative Reality

Imagining an Alternative Reality

AUGMENTED REALITY AS POTENTIAL ALTERNATIVE MEDIA FOR

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