Twitter Tools to Elevate Your Game

TWITTER TOOLS TO ELEVATE YOUR GAME

TWITTER TOOLS TO ELEVATE YOUR GAMEBarbi Reuter, PrincipalC&W | PICOR Commercial Real Estate

ENTHUSIAST VS. GURU

BY THE NUMBERS

• Fastest growing social network• 300,000 new visitors daily• Half the world’s users are in the U.S.• More searches daily than Bing/Yahoo

combined• 34% of marketers have generated leads • 39% of companies don’t track social mentions• 56% of customer tweets ignored

Sources: globalwebindex.net, technology-in-business.net, movingsocial, website-monitoring.com, alltwitter.com, invesp.com

ELEVATE YOUR GAME

Save timeImprove connectionsImprove engagementManage reputation/

listenManage campaign

SAVE TIME

• Curate content• Schedule tweets• Time tweets

CURATE CONTENT

• Free Tools – desktop, mobile• Flipboard• Zite• RSS: Flipboard, Zite, Feedly, Outlook

FLIPBOARD

FLIPBOARD

SCHEDULE TWEETS

Use tools to time your posts• Hootsuite• Tweetdeck• Bufferapp

TIME TWEETS

• Tweriod (free & premium)• Consider audience time zones• Repeat tweets – pros/cons

IMPROVE CONNECTIONS

Directories

Follower Management

IMPROVE ENGAGEMENT

Target the most active• Bufferapp• Commun.it

IMPROVE CONNECTIONS

IMPROVE ENGAGEMENT

Bufferapp

WHAT MAKES PEOPLE RETWEET?

Source: WhiteFireSEO

"Please RT!"

Offered incentive

Celebrity status

Personal connection

Humor

Interesting content

26%

32%

21%

66%

84%

92%

WHAT MAKES PEOPLE RETWEET?

Source: WhiteFireSEO

MANAGE REPUTATION

Source: socialmouths.com

MANAGE REPUTATION

MEASURE SOCIAL INFLUENCE

• Klout• TweetLevel

TWEETLEVEL

Source: TweetLevel

Source: TweetLevel

MANAGE SOCIAL MEDIA CAMPAIGN

Source: HubSpot

Find us on Twitter and the web

@PICORcres@BarbiReuterwww.picor.comhttp://blog.picor.com