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Game industry veteran and monetization design consultant Ethan Levy explains the importance of understanding how different player types enjoy different games. He then presents the 4 pleasures model as a mental framework for getting a holistic view of how different players enjoy different games, and explains how these 4 pleasures are at play in the games Candy Crush Saga, Demon's Souls and Call of Duty: Ghosts
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Understanding F2P Understanding F2P with the 4 pleasureswith the 4 pleasures
sf postmortem| dec 13ethan levy | monetization design consultant | @FamousAspect
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Understanding F2PUnderstanding F2Pone must accept F2P as valid to properly design for the business model
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I think game design is the process of assembling the components that can make up a game to produce a desired experience in the player.
Rich Hilleman, Chief Creative Director, EA
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4 pleasures model4 pleasures modela mental framework to understand why players play
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the 4 pleasures modelthe 4 pleasures model
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a framework for F2Pa framework for F2P• Physio-pleasure
• Socio-pleasure
• Psycho-pleasure
• Ideo-pleasure
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physio-pleasurephysio-pleasure
“This has to do with the body and with pleasures derived from the sensory organs”
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physio-pleasurephysio-pleasure
“This has to do with the body and with pleasures derived from the sensory organs”
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physio-pleasurephysio-pleasure
“This has to do with the body and with pleasures derived from the sensory organs”
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socio-pleasuresocio-pleasure
“This is the enjoyment derived from relationships with others.”
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socio-pleasuresocio-pleasure
“This is the enjoyment derived from relationships with others.”
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socio-pleasuresocio-pleasure
“This is the enjoyment derived from relationships with others.”
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psycho-pleasurepsycho-pleasure
“Psycho pleasure pertains to people’s cognitive and emotional reactions.”
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psycho-pleasurepsycho-pleasure
“Psycho pleasure pertains to people’s cognitive and emotional reactions.”
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psycho-pleasurepsycho-pleasure
“Psycho pleasure pertains to people’s cognitive and emotional reactions.”
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ideo-pleasureideo-pleasure
“Ideo pleasures pertain to people’s values.”
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ideo-pleasureideo-pleasure
“Ideo pleasures pertain to people’s values.”
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ideo-pleasureideo-pleasure
“Ideo pleasures pertain to people’s values.”
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“Do I not destroy my enemies when I make them my friends?”
Abraham Lincoln
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Look at the author's job title. Just look at it. That's not a career, that's a punishment for being an abusive prison guard in a past life.
Ben Kuchera, Senior Editor, Penny Arcade Report
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continue the conversation the conversation• Email: ethan@FamousAspect.com
• Twitter: @FamousAspect
• Articles, tools and templates: FamousFamousAspect.comAspect.com
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