Unlocking Access and Developing a Web 2.0 Usage Policy

Unblocking Access

Developing a web 2.0 usage policy

About Me (Carl Haggerty)• Local Government background• DCC for 13 years, last 6 involved around web, IT

and (new)social media• Instrumental in driving forward social media /

social networking in DCC (Phil Norrey (CEO) Officer Champion for Social Networking/Social Media)

@carlhaggertyhttp://carlhaggerty.wordpress.com

My focus

• getting people engaged• developing support and buy-in• Usage policy (what’s missing?)

what happens if…

Either way

develop a policy

where to start

“keen” service areas

CEO

Head of Comms

Head of Finance

AUDITDriver“You”?

Head of HR

Head of ICT

getting the right people involved

…what are their fears and concerns?

Common responses

“We should ban access to such sites”

“It is just a waste of my time”

“Excessive use, distracts from ‘proper’ work”

“What value does it offer the business”

“It’s just a ‘social’ thing”

“Social networking is arguablyas old as humanity, not something

that has been invented for so-called digital natives”

Julia Lin – Gartner

• Modern public service delivery• The trend of consumerisation of technology • Could support mobile/flexible working• It isn’t just about facebook, twitter and youtube…. • If you Ban – do you stop it – homeworking, mobile

phones etc• It is a management issue and NOT a technology issue

Building your case…

My experience

Time between first conversation to draft policy = ?

4 monthsPlus consultation and review

Total time = 10 months

raising awareness in your organisation

Rinse and repeat

…repeat, repeat, repeat.

Don’t be afraid to talk to your Chief Executive.

Developing a Policy

• Any challenges?• Any concerns?• What’s missing (for you)