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“Ideas are the currencyof the new economy.”
~Richard Florida
TRUTHIn 1971 the average personencountered approximately
560 ad messages per day.
David Schenk, from the book ‘Data Smog’
By 1997 the number had increased to
3,000 per day.
David Schenk, from the book ‘Data Smog’
TRUTH
Today, the number is fast approaching
5,000
David Schenk, from the book ‘Data Smog’
TRUTH
Time To Get Creative
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“There are no rules around here.We’re trying to accomplish
something!”
~Thomas Edison
1: Gather all your information
2: Let subconscious go to work
3: Don’t panic if ideas are slow to arrive
4: Ask ‘What if’
5: Record everything
The Creative Process
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“An essential aspect of creativityis not being afraid to fail.”
~Dr. Edward Land
2007 USA Today/Psychology Today Poll asked
business owners...
“What trait do you consider most important whenhiring new people?”
59% People who can think differently
Intelligence
28%
Participants in a Pittsburgh Plate Glass
creativity training showed a
300% increase
in viable ideas compared with those
who elected not to take the course.
Source: www.creativityatwork.com
At Sylvania,
several thousand employees
took a 40 hour course in
creative problem solving.
ROI:
$20 for every $1 spent.
Source: www.creativityatwork.com
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The Wall Street Journal
reported that a two year in-house
creativity course at General Electric
resulted in a
60% increase
in patentable concepts.
Source: www.creativityatwork.com
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“Creativity isn’t what’s going inside your head, it’s what’s
going on around it.”
~Edward DeBono
The Creative MindMotivation
When an idea hits, have the courage to follow it.
Intellectual courage Strive to go beyond the conventional.
‘We’ve always done it that way’
Wonderment Retain a childlike curiosity with the world. Be curious.
Relaxation Take time to daydream & ponder
Stumbling BlocksTo Creativity
1: Fear of sounding silly
2: Not willing to expand your comfort zone
3: Ruts
4: Lack of passion
5: Fear of messing up
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“Creativity is the ability to seerelationships where none exist.”
~Thomas Disch
“After all the statistics and calculationsare formulated the one element that breathes
life into marketing is good design.”
...Steve Jobs, Apple CEO
“Don’t just settle for the acceptable idea, push for the
more exceptional idea.”
~Bob Kuperman
MythsTop 5
about creativity
Myth #1 Creative people
always have great ideas.
Myth #2Idea generating and thought is
best done alone.
Myth #3“I don’t need a notebook,
I always remember my ideas.”
Myth #4Drugs can help you be more creative.
Myth #5“I’m just not the creative type.”
Thank You!
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