Using Social Media to Build Your Personal Brand to Advance Your Career

Building Your Personal Brand Online to Advance Your Career

Social Media 4 UCDC

Who Are You?

Interests and passions

Skills and expertise

Skills that companies will pay

for?!

Social Media UCDC

Who Am I?

The Time-Money Equation

“My call to arms for you: Find your blue. It is a bigger challenge than you might imagine. Then, work as hard as you can to find the most overlapping orange for your blue”

- Avinash Kaushik, Web Guru @avinash

What You Should Do On Social Media

1. Know Your Blue, Orange, and Green

and be mindful of them

2. Listen first! Learn

3. Find and engage communities around

your Blue, Orange, and Green >>

build a social and professional

network

4. Engage and influence

The Do’s and Don’ts of Social Media

Rule #1 - Don’t Be a Jerk!

1. Don’t post drunk!

2. Don’t post when you’re mad!

3. Think first! – employers check your profile!

4. Remember – Social media is forever!

The Do’s and Don’ts of Social Media

This bonehead told his boss that he had a family emergency and had to leave town for a few days, then posted this pic -

The Do’s and Don’ts of Social Media

What You Should Do

Optimize your profile on key networks

What You Should Do

Optimize your profile on key networks

• Fill out your profile completely

• Include robust descriptions of your

education and work experience

• Use keywords

• Use a good picture of your self

• Get custom social urls with your

name

Social Media 101

Rough Content Ratio Suggestion:

Useful information and interesting articles

25%

Reposts, Reshares, Retweets 25%

Replies and comments 25%

Questions 10%

Shameless promotion 15%

Social Media 101

The General Theory of Social Media1. Listen and Learn!

Identify networks, communities, and audiences;

Begin curating content by developing feed lists, web searches, and Twitter monitoring;

Build out of platforms for monitoring, dissemination, and engagement.

2. Disseminate Establish a presence where your audiences are

online when they’re listening; Develop and execute regular posting schedule.

Social Media 101

The General Theory of Social Media3. Engage

Find, target, and engage influencers; Ask questions, answer questions, reply, retweet; Build followers, friends, likes and other KPI

metrics using secret sauce and ninja methods; Activate fans as spokespeople.

4. Measure and optimize Regular benchmarking using social metrics and

analytics, test tactics.5. Rinse and Repeat

The Secret Sauce

Hootsuite & Twitter

RSS Reader (we use Feedly)

Buffer (posting tool)

CRM – Nimble

LinkedIn

The Secret Sauce - Hootsuite

Use multiple columns to create lists

Save searches

Engage with your communities

The Secret Sauce - Hootsuite

The Secret Sauce – Feedly & Buffer

Curation and Dissemination(collecting & posting)

And so easy to use

The Secret Sauce – Rapportive

Secret Sauce: LinkedIn

Optimize profile with robust and thorough

descriptions using keywords

Use Advanced Search to find targeted contacts

Save profiles to tags

Engage them

Get actual meetings or calls

Use Advanced Job Search to save job searches

Secret Sauce: LinkedIn

The Secret Sauce To All Work Think Plan Execute Analyze Adjust

And Enjoy It!

Thanks!!!

David Vyorst

www.relaystationmedia.com

david@relaystationmedia.com

@dvyo