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A few different ways to use technology to GROW your business. First and foremost, understand what type of technology you're focusing on.
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Your BusinessGrowTechnology to
Using
Who am I?
This will be EASY
RIGHT?
Technology Expectations
✓ Speed✓ Collaboration✓ Consolidation
✓ Accuracy✓ Standards✓ Connection
etc...
We don’t BUDGET properly!
Reason #1
$1,500/employeein 1987
$5,100/employeein 2004
2009?we’ll know soon
Lack of Strategy
Reason #2
We ask the WRONG questions?
Reason #3
What could I do w/this technology?
What can this technology do FOR ME?
RIGHT?
WRONG
Endless Supply of Tools
Reason #4
✓ Not all IT is alike✓ How do you manage this?
3 World of Technology
FunctionalEnterprise
Network
Delivers Productivity & Optimization
Increased Collaboration
Helps Standardize & Monitor Work
“This classification allows us to understand
which technology we must invest in as well as
what we should do to maximize returns.”
Delivers Productivity & OptimizationFunctional
Delivers Productivity & Optimization
✓ Experimentation ✓ Increased Precision
Functional
✓ Microsoft Office• Open Office• Zoho• Google Docs
✓ To-do Lists• TaDa List• Things App• Remember the Milk
FIT Example Tools
✓ PhotoShop• Picnik • Pixelmator • Aviary
✓ Analytics• Google Analytics• AWstats• Omniture
FIT Example Tools
OR
FIT Example Tools
OR
Functional externally
Increased CommunityNetwork
✓ Facilitating Collaboration ✓ Allowing Opinion & Transparency✓ Fostering emergence
Network Increased Community
behaviors, social patterns, trends
Example ToolsNIT
✓ Wiki✓ BaseCamp✓ Campfire✓ Skype✓ IM✓ Twitter✓ Facebook✓ LinkedIn✓ Adobe Connect✓ Email
✓ Twiddla.com✓ Box.net✓ Blogging✓ ZoHo
• Meeting• Planner
✓ etc...
externallyNetwork
Helps Standardize & Monitor WorkEnterprise
✓ Redesigning business process✓ Standardizing workflow✓ Monitoring activities & events
Helps Standardize & Monitor WorkEnterprise
effectively
Example ToolsEIT
✓ CRM• ZoHo• Highrise• SugarCRM• Salesforce
✓ Exchange (or Zimbra)✓ Harvest Time App
✓ CMS✓ POS✓ ERP✓ IntraNET✓ Daylight✓ etc...
externallyEnterprise
now that we know...
FunctionalEnterprise
Network
Delivers Productivity & Optimization
Increased Collaboration
Helps Standardize & Monitor Work
How do I manage this?
Manage organizational change, not IT
installation
Selection
Exploration Adoption
focus on your businessThe take Away
at the end of the day
don't let technology choose you, choose the
technology that will grow your business
elevatorup.com/presentation
Thank You
www.
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