We need more mischief and whimsy - SXSW interactive 2016

eamonn.carey@mhpc.com @eamonncarey

#whimsysxsw #makemoremischief

@eamonncarey eamonn@makegravy.co

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The opportunity for doing mischief is found a hundred times a day, and of doing good once in a year.

Voltaire

source: Domo

I had such an amazing time at Glastonbury…..

here comes the science

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Does fun matter?

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Play matters.

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Fun matters.

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Mischief matters.

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does this matter?

source: Microsoft

27source: akamai

we have no patience

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a brief note on why I’m standing

here

My first love

People use online and social channels to waste time....

...so why don’t we give them some cool shit to do while they’re there…

Here’s some we made earlier.

wow

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So how do I get started?

Erik Van Cuyk

Tactics:

Tricks:

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Delight

Have a personality…

make your visuals sing…

It can be simple

Really simple

Show empathy

Be more human

cultural references

Zeitgeist!

Manipulate existing things

Be ready for weird results…

Create bliss

http://www.kongregate.com/games/banthar/hell-tetrishttp://xkcd.com/724/

Don’t be a dick

seriously…

Make ‘em laugh… Make ‘em smile

be memorable

That’s all folks!

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@eamonncarey eamonn@makegravy.co