Web 2.0 Government 2.0

WEB 2.0GOVERNMENT 2.0

Next generation websites

Zoe LaycockFront of Mind

FRONT OF MIND

presenting

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Spin?

Web 2.0

"a popular (though ill-defined) buzz word amongst certain technical and

marketing communities?"

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What is Web 2.0?

• Business Model?

• Technology?

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Beyond the buzz…

Not about the how, but what.

– Read

– Write

– Execute

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Web 1.0 - first generation

Read

• Static websites• Information driven• Provider led• One-directional communication

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Web 2.0 - next generation

Read - Write

“Significant evolution brought about by the community and the nature of the web itself.”

• Dynamic, rich user experience• Blurs traditional line between Web Apps and Rich Client Apps• Harnesses the power of community • Collective intelligence• Takes usability to its ultimate level – user defined

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User Experience

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Technologies not new

Web 2.0 Poster Children

• RSS• Blogs• Wikis

1999 – RSS first introduced

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Google Mash-up’s

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Second Life – virtual communities

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Digg – user powered news content

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FaceBook

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Not just social networking

Collaborative & mobile working

• Basecamp• Google docs

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Basecamp

Project collaboration, management, and task software.

• Project management• Client/ project extranet

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Google Docs

Web based word processor

• Usual word processor features• No need for large, memory/ processor intensive application• Type into your browser• Auto save every few seconds• Share work easily• Computer crash – no problem!

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Why should you care?

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Opportunities

• Self service

• Engagement

• Participation/ collaboration

• Take-up

• Co-production of web content

• Public sector sets the framework

• Customers/ stakeholders define the experience

E-DEMOCRACY

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Government 2.0

Examples hard to find

Public sector has been slower in its take up.

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L.B Redbridge

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L.B Redbridge – step 1 register

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L.B Redbridge

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L.B Redbridge

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L.B Redbridge

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L.B Redbridge - iMap

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Challenges:

• Broadband dependency

• Ajax – web development framework for creating rich internet applications:

– Browser integration– Response time– Search engine optimisation– Web analytics– Reliance on JavaScript

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Exciting opportunities

To create websites that are:

• User centred• Rich online experience• Useful, usable, used

Web 2.0 represents a next generation approach to website provision

User centredUser defined

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Conclusion

Web 2.0approach is the key to Take-up

Putting website users in the driving seat!

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Thank You!

Zoe LaycockNew Media Director

www.frontofmind.co.ukWeb That works!