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Why are blogs not Why are blogs not dead ?dead ?
Vanina Delobelle, Ph.D.
NoveNovembermber 2008 2008
Vanina Delobelle
25% of online
consumers read blogs
Vanina Delobelle
14% of online consumers
comment on blogs
Vanina Delobelle
11% of online consumers
write a blog
Vanina Delobelle
Blogs are
number 1 of
SEO content
Vanina Delobelle
People value more
Communitiesthan ever
Vanina Delobelle
People want toParticipate
Vanina Delobelle
People want toexpress
themselves
Vanina Delobelle
People want authenticity
Vanina Delobelle
People want real discussions
Vanina Delobelle
People want to reach
experts
Vanina Delobelle
People need
leaders to
trigger conversations
Vanina Delobelle
People wantContent
For more conversations…For more conversations…www.vaninadelobelle.comwww.vaninadelobelle.com
twitter.com/vaninatwitter.com/vanina
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