Why are blogs not Why are blogs not dead ?dead ?

Vanina Delobelle, Ph.D.

NoveNovembermber 2008 2008

Vanina Delobelle

25% of online

consumers read blogs

Vanina Delobelle

14% of online consumers

comment on blogs

Vanina Delobelle

11% of online consumers

write a blog

Vanina Delobelle

Blogs are

number 1 of

SEO content

Vanina Delobelle

People value more

Communitiesthan ever

Vanina Delobelle

People want toParticipate

Vanina Delobelle

People want toexpress

themselves

Vanina Delobelle

People want authenticity

Vanina Delobelle

People want real discussions

Vanina Delobelle

People want to reach

experts

Vanina Delobelle

People need

leaders to

trigger conversations

Vanina Delobelle

People wantContent

For more conversations…For more conversations…www.vaninadelobelle.comwww.vaninadelobelle.com

twitter.com/vaninatwitter.com/vanina