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1 POINT-BLANK INTERNATIONAL
CODE FOR PEOPLE –
IS THE FUTURE ABOUT BEHAVIOR?
TOA Berlin Knowshop / Aug. 1st 2013 by Point Blank International GmbH
2 POINT-BLANK INTERNATIONAL
Why
are we here today?
pic credit: Chip Somodevilla
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why context?
pic credit: Chip Somodevilla
Disruption
is your perspectiveusers love consistency
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Why
Culture? why context?
pic credit: Chip Somodevilla
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People don‘t organise their
lives around products,they use products to organise their lives.
6 POINT-BLANK INTERNATIONAL
You know your data
you know how muchqualitative will tell you the story behind
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Qualitative tells the
big picturebecause of a shift in perspective
pic credit: Mike / http://www.flickr.com/people/pmiaki/
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We help find the
sweet spotswithout the error in trial and error
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Products have to
understand the usernot the other way round
Dumb Kid? Dumb door?
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Product evolution
now later
possible
executable
accepted
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How to become accepted
Qualitative research in a product evolution
Create a product
experience
Understanding need
states
Co-creating ideas via
Design Thinking
Matching products
with people’s lives
Become a brand
building a
differentating brand
proposition
Co-development of
marketing and
communication
strategies
Stay there
help to refine your
product for 2.0
Point-Blank International Marketing Research & Consultancy GmbH | Münzstraße 18, 10178 Berlin | PH +49 (0)30 - 34 74 720 - 10 | FX +49 (0)30 - 34 74 720 - 26 | www.point-blank-international.com
Klaus Gropperklaus.gropper@point-blank-international.com
@gropbot
thank you!
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