Why use Facebook or MySpace in Extension

+Why would an Extension Professional Want to Use FaceBook or MySpace?

Kyleen BurgessInformation Management AgentRegion 3NCCES

+ What is social networking?

Focuses on building online communities of people who have a shared interest and/or activities

New way to communicate and share information

Facebook and MySpace

+ MySpace

Launched is 2003A place for friendsBrowse profilesBlogEmail Join groups50 million users (ranks second to FB)

+ MySpace

Not as private as Facebook - less security

More Malware & TrojansCan set profiles and groups to private

+ Facebook

Launched in 2004

Be Connected. Be Discovered. Be on Facebook.

Photos

Groups

Events

Posted Items

+ Facebook

Over 50 million active users (Dec 08)Fastest growing demographic is 30 years and older

Average user has 120 friendsDoes have its share of malware/virusesMore secureSupports Non-profits and Universities

+ Extension On Facebook

Cooperative Extension Search = over 500 items

4-H Search = over 500 Items4-H Alumni Group over 18,000 members

NC 4-H = 355 itemsFCS = 164

+ Examples of Facebook Work

Build A Presence FB Guide for Non-Profits and Universities

http://www.facebook.com/advertising/FB_Pages_Communities_NonProfits.pdf

Advertise Your Program ProgramPolk County 4-H

+

Create A Cause (raise money)California 4-H

Increase Programming EffortsNorth Dakota Eat Smart. Move More. http://www.ag.ndsu.edu/eatsmart/

+ Extension and Social NetworkingTeachable Moment

Provide Clients with internet security workshops/information

Teach Internet Safety for target groups

Provide County Government a plan on how you may use social networking in your programming (Provide Solid Examples!)

+ Protecting Your Program

Photo releasesYouth - 4-H photo release on enrollment forms

Adults - Extension Photo Release http://intra.ces.ncsu.edu/DeskRef/photo_release.htm

Remember: Anyone that is identifiable in a photo you MUST have a signed photo release on!

+ Who Can Assist?

To Speak To Clients:NC Internet Crimes Against Children Taskforce http://www.ncsbi.gov/icac/icac.jsp

Local Sheriffs Department

+ Who Can Assist?

To assist Extension Professionals:Information Management Agent John Dorner, Robert Neely, Adrian Gaskins, Kyleen Burgess

Extension Information Technology919.513.700ces_help@ncsu.edu