Workplace Digital Signage: Getting Started Right

WORKPLACE DIGITAL SIGNAGE:

GETTING STARTED RIGHT

It’s surprising how many companies skip one of the most

critical steps in launching their workplace digital signage

programs.

Plenty of attention is paid to choosing the right hardware

and software…

Then there’s a bunch of

discussion around

content.

…But almost

no attention

is paid to

promoting

and

“advertising”

the program

itself.

Whether you have 1 screen or 100

…or you’re using it for safety or corporate messaging, all

programs have one thing in common…

They are delivering important information that employees

need to read. So in the end it’s all about engagement.

If you’re doing it right, your

content will be highly visual,

and designed to grab attention.

So, do yourself a favor and give

the whole initiative a boost by

setting the stage properly.

Here’s how you do it. Start out by answering these questions:

Why are you doing it? Tell

everyone what your objective

is

Question 1

• Maybe it’s to build a culture of safety awareness.

• Or it’s to improve communication as a result of low scores on employee surveys.

• Or maybe it’s a way to communicate HQ messages consistently to all while still making local information available.

What are you calling your

program?

Question 2

Give it a great name that aligns with your objective. Make sure all your screens display that name and your company logo in a banner across the top.

The “TV”

Then, be sure to use the name, or its abbreviation. Whatever you

do, please don’t call it “the TV”.

What will they see?

Question 3

CEO videos, weather maps, lunch menus, KPIs, HR announcements, job postings, etc.

Give them specific examples of the kind of content they can expect

to see.

Question 4

Why should they care?

Visual communication is a fun way to stay informed and

learn about what’s going on. It’s another way to grab

their attention, engage, entertain and inform.

Question 5

What has changed

because of it?

One of the best ways to drive engagement is to regularly post certain information that can only be seen on the screens.

Information or pictures that were previously sent by email, included in a newsletter or posted on a bulletin board can now go on your digital signage screens.

Birthdays, recognition photos, new employee announcements, sales standings, etc.

Who is on the content

team?

Question 6

Let everyone know who is posting content. And make it

easy for your employees to provide feedback and share

ideas.

Now that you have your

story together, it’s time to

spread the word…

Blast it out across all communication channels, including email, Intranet, social media, newsletters and bulletin boards…

Announce it in company meetings…

Use the screens themselves showing

a PPT or video “advertising” the

objective and the benefits.

Send out a survey to solicit ideas, feedback and even

volunteers who might want to contribute photos, videos,

or creative support. You’d be surprised at how much

untapped creativity abounds in your company.

And remember, it’s never too

late to re-launch or re-invigorate

an existing digital signage

program.

www.themarlincompany.com | P: 800.344.5901 | E: info@themarlincompany.com