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WORKPLACE DIGITAL SIGNAGE:
GETTING STARTED RIGHT
It’s surprising how many companies skip one of the most
critical steps in launching their workplace digital signage
programs.
Plenty of attention is paid to choosing the right hardware
and software…
Then there’s a bunch of
discussion around
content.
…But almost
no attention
is paid to
promoting
and
“advertising”
the program
itself.
Whether you have 1 screen or 100
…or you’re using it for safety or corporate messaging, all
programs have one thing in common…
They are delivering important information that employees
need to read. So in the end it’s all about engagement.
If you’re doing it right, your
content will be highly visual,
and designed to grab attention.
So, do yourself a favor and give
the whole initiative a boost by
setting the stage properly.
Here’s how you do it. Start out by answering these questions:
Why are you doing it? Tell
everyone what your objective
is
Question 1
• Maybe it’s to build a culture of safety awareness.
• Or it’s to improve communication as a result of low scores on employee surveys.
• Or maybe it’s a way to communicate HQ messages consistently to all while still making local information available.
What are you calling your
program?
Question 2
Give it a great name that aligns with your objective. Make sure all your screens display that name and your company logo in a banner across the top.
The “TV”
Then, be sure to use the name, or its abbreviation. Whatever you
do, please don’t call it “the TV”.
What will they see?
Question 3
CEO videos, weather maps, lunch menus, KPIs, HR announcements, job postings, etc.
Give them specific examples of the kind of content they can expect
to see.
Question 4
Why should they care?
Visual communication is a fun way to stay informed and
learn about what’s going on. It’s another way to grab
their attention, engage, entertain and inform.
Question 5
What has changed
because of it?
One of the best ways to drive engagement is to regularly post certain information that can only be seen on the screens.
Information or pictures that were previously sent by email, included in a newsletter or posted on a bulletin board can now go on your digital signage screens.
Birthdays, recognition photos, new employee announcements, sales standings, etc.
Who is on the content
team?
Question 6
Let everyone know who is posting content. And make it
easy for your employees to provide feedback and share
ideas.
Now that you have your
story together, it’s time to
spread the word…
Blast it out across all communication channels, including email, Intranet, social media, newsletters and bulletin boards…
Announce it in company meetings…
Use the screens themselves showing
a PPT or video “advertising” the
objective and the benefits.
Send out a survey to solicit ideas, feedback and even
volunteers who might want to contribute photos, videos,
or creative support. You’d be surprised at how much
untapped creativity abounds in your company.
And remember, it’s never too
late to re-launch or re-invigorate
an existing digital signage
program.
