YSP Social Media Workshop

social media workshop

session 1 | why social media matters

social media revolution

social media revolution

Today, if you go to an important meeting and the other people haven’t bothered to Google you or your company, it’s practically an offence.

Seth Godin

web of streams

gather, communicate, share, collaborate, play

buzzwords

Social Media

social media tools

Web 2.0

web as participatory platform‘us-ness’ | community | participation

social capital

Seth Godin on the Tribes we leadhttp://www.youtube.com/watch?v=uQGYr9bnktw

The Internet: not about sites but about content and people.

Information no longer needs to have a homepage to reach an audience.

Official websites are now social experiences.

welcome to the site-less web

Facebook as a homepagehttp://www.facebook.com/Honda

Wiser Earthhttp://www.wiserearth.org/

http://www.livestrong.org/site/c.khLXK1PxHmF/b.2660611/k.BCED/Home.htm

http://mystarbucksidea.force.com/ideaHome

http://www.refresheverything.com/how-it-works

http://blakemycoskie.blogspot.com/

session 2 | developing a digital strategy

where your organisation should bego fishing where the fish are

1 | the cause is the purpose

using social media successfully

2 | listen

3 | choose a platform that meets your community’s needs

4 | offer great value to your community

use a network to drive info into the public

get out of the way

create a compelling experience for members

members interact, drive conversation, participate, receive acknowledgement

5 | use general networks as beachheads

Use different social technologies for different purposes.

Your brand’s ‘destination’ – a rich social experience.

Official websites are now social experiences.

Put your brand first in a niche network.

Create unique contextual social experiences.

create a niche network

promise | tool | bargain

p: the basic ‘why’ for anyone to join or contribute to a group

t: how will the group be managed / how will it work?

b: if you are interested in the promise and accept the tools, what can you expect, and what will be expected of you?

3 elements for successful social networks

creating and engaging with social media

update network regulary

ongoing engagement – not simply broadcast promo messages

engage directly with audience

good content mix

The power of collective intelligence.

Participation

Interact with people where they are.

Crowdsourcing

Integrate people in your brand.

social media campaigns

social media campaigns

http://bit.ly/cqeo6v

a must read blog

Unreasonable Institute blog:http://bit.ly/K3NG9

http://digimuve.ning.com/

http://twitter.com/digimuve

sguidara@me.com