Facebook can be your hotel’s most powerful marketing tool

Facebook Can Be Your Hotel’s Most Powerful

Marketing Tool

While it may have started out as a social media platform, Facebook has evolved over the years to become a full-fledged marketing juggernaut – and with users looking to share their experiences through feedback and photos, this is the ideal platform for hoteliers to market their properties!

Introduction

Users today have social media accounts on multiple channels including Twitter, LinkedIn, Instagram and so on; but Facebook is still the mothership everyone returns too.

Facebook Is Still No.1

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Location-based Experiences

Guests logged onto the social media site enable the platform to monitor their movements, allowing relevant companies to use location tracking to attract users who are close to their store

Analytics & Planning

Hoteliers will be able to plan out exactly how they want to advertise different age groups, and come up with various strategies to approach all types of guests.

Tools such as Boost Post and Promoted Posts will become more efficient at reaching relevant users, rather than bombarding someone who’s already seen the ad with multiple versions of the same ‘white noise’.

Personalized Recommendation

Responding to comments, addressing concerns and acknowledging feedback helps your company establish trust with its followers and boost its online growth. These are aspects that cannot really be ‘bought’.

Facebook Interaction are Earned

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