1 – 4 May 2018Korean International Exhibition Centre

(KINTEX)

Seoul Food & Hotel’s continued success

The 12th edition of Seoul Food & Hotel (SFH) 2018 proved to be another successful year, with 76,121sqm ofexhibiting space, the show attracted 45,092 trade visitors and 1,472 exhibitors including 571 internationalcompanies from 47 countries and 36 national pavilions.

In its role as the largest international food and hospitality trade show in Korea, SFH continues to demonstrateits position as the annual meeting place for Korean food and hospitality industry. SFH delivers high qualityKorean buyers, decision makers and industry experts to source premium goods, view worldwide industrytrends, and discover discuss future business ideas regarding the following sectors:

Exhibition Area:76,121 sqm

Exhibiting Companies:1,454 Exhibiting companies from 47 countries

Attendance:

National Pavilions:

45,092 visitors from Korea and across 6 continents

36 national pavilions

Show Snapshots

http://www.seoulfoodnhotel.co.kr/

90% visitors rated the show as good or excellent

85% of visitors will return in 2019

45,092 visitors16,711 from Seoul25,281 from across South Korea3,100 from across 6 continents

Visitor Snapshots

VISITOR ANALYSIS

Visitor by Region

Daejeon / Chungcheong / Sejong 5.8%

Seoul 39.8%

Gyeonggi / Incheon 33.6%

Others 12.6%

Gwangju / Jeolla 2.6%

Daegu / Gyeongbuk 2.1%

Busan / Gyeongnam / Ulsan 2.0%

Gangwon 1.2%

Jeju 0.5%

Visitor’s Main Objectives

Meet existing suppliers/partners Learn about latest industry trends

Find new partners for future collaboration

Find and source new products

2

Visitor Breakdown by Activity

······ Bakery / Confectionery Manufacturers 7.73%

······ Bakery / Confectionery Retailers 3.23%

Visitor by Job Function

······ Catering 3.86%

43% of visitors’ main activity

involves importing Food & Drink

44% of visitors are decision makers

& are responsible for purchasing

······ Convenience Store 2.70%······ Department Store / Retail Outlet 2.70%······ Design / Furnishing Consultants 2.07%······ Drink Importer / Distributor / Wholesaler 10.60%······ Fast Food Outlet 2.25%

······ Food / Drink Manufacturers 27.58%

······ Foodservice Equipment Importer / Distributor 3.05%

······ Food Importer / Distributor / Wholesaler 32.70%······ Foodservice Equipment Manufacturers 3.14%······ Hospitality / Foodservice Consultants 3.95%

······ Restaurant / Bar / Club / Café Management 6.38%

······ Supermarket / Hypermarket / Grocery Store 4.13%······ Other 23.00%

······ Corporate Management 32.17%

······ Consultancy 3.59%

······ Editor / Journalist / Media Representative 0.18%

······ Executive Chef 1.53%

······ F&B Management / Hospitality 4.40%

······ Food Technologist / Dietician 5.57%

······ Government Agencies 1.98%

······ Lecturer / Academia 7.64%

······ Manufacturer / Production Management 10.87%

······ Pastry Chef, Sous Chef, Chef de Cuisine 2.52%

······ Purchasing 12.13%

······ Sales / Marketing 24.98%

······ Other 9.70%

Austria Belgium Brazil CanadaCzech Republic

Chile

China Colombia Cuba Denmark Ecuador Finland

Germany Hungary India Indonesia Israel Italy

Japan S.Korea Malaysia Mexico Panama Peru

Philippines Poland Portugal SingaporeSouth Africa

Spain

Sri Lanka Taiwan Thailand Turkey USA Vietnam

EXHIBITOR ANALYSIS

Exhibitor Snapshots

exhibitors said they ‘achieved their objectives’

of exhibitors expected to receive orders

because of the show

of exhibitors rated visitor quality as good or excellent

90%

82%

91%

36 national pavilions47 countries represented

2,932 stands including667 in international halls & 2,265 in domestic halls

1,472 exhibitors571 international &901 domestic

Exhibitors said 64% of the visitors they met had purchasing power

http://www.seoulfoodnhotel.co.kr/

40% of visitors’ main interest is Meat, Poultry and Seafood

16.8% of visitors’ main interest is Wine

Other trending sectors: Agricultural, Food ingredients, Health & Organic, Bakery & confectionery

Visitor Interests

······ Agricultural Products 38.45%

······ Seafood Products 21.56%

······ Meat Products 28.66%

······ Poultry Products 10.33%

······ Dairy Products 19.77%

······ Food additives & Ingredients 43.67%

······ Bakery & Confectionery 21.74%

······ Wine / Liquor / Beverages 16.80%

······ Coffee & Tea 22.01%

······ Health and/or Organic Foods 33.06%

······ Traditional Foods 13.39%

······ Franchise 16.71%

······ Catering Service 7.46%

······ Food Marketing / Information 36.12%

Korea is a net importer of meat, importing over 60% of its overall meat needs. Korea’s most traditional dishes are basedaround meat and coupled with the huge amount of international influence in Korea’s restaurant scene, it is easy to seewhy the demand for imported meat continues to grow.

Meat Korea is as a promotional campaign to ensure that key members of Korea’s meat importing industry are present atSFH. This includes distributors, importers, chefs and restaurateurs - all of whom are looking to learn about new products,trends and companies present in the Korean market.

As a result, SFH continues to gain support of the world’s leading meat producers and exporters including the US MeatExport Federation, US Poultry, Canadian Pork and Canadian Beef amongst the top meat traders from Europe.

SFH also offers options for meat exporters to create additional visibility and brand presence in Korea through the SFHCulinary Challenge, the ideal opportunity to get meat exports into the hands of the people who will use it most – thechefs.

SPECIALISED EVENTS : MEAT

SPECIALISED EVENTS : THE CULINARY CHALLENGE

Continued evolution

The SFH Culinary Challenge saw its 4th edition at SFH 2018, building upon its growing status with the Koreanchef scene and continuing its role as a WACS endorsed event. The event was made up of a series of 13competitions where 245 chefs, ranging from students to professionals, competed for the chance to become theSFH Culinary Challenge 2018 Champions.

Big sponsored brands

The event is supported by Korean Chefs Association, Seoul Hoseo Technical College and many other Koreanchef schools - all of whom work alongside the world renowned SFH Culinary Challenge Chairman Mr AlanPalmer to create an event that is rapidly becoming one of Korea’s most dynamic and popular culinarycompetitions. Nestle Professional showed their continued support by sponsoring the Chef’s Lounge as they havedone for the previous 3 editions, and with plenty of interest for sponsorship across all cooking categories for2019, the competition looks set to expand even further in the next edition. We have a number of sponsorshipoptions available for the 2019 Culinary Challenge, please forward any enquiries to stella.lee@ubm.com.

The winning chef was Mr Heo Seong-hun from Seoul Hoseo Technical College, whose Culinary Champion prize is a paid trip to participate in HOFEX 2019.

13 Competitions 300 Chefs

20 High ProfileSponsors

4 Successful years4

Korea’s wine market continues to develop and as a result, there is continued growth of between 5 -10% per yearin wine imports from around the world. By working with Korea’s leading wine publication, Wine Review, and withthe support of the Korean Wine Association, Wine Korea enables international wine exporters a chance to createa strong brand presence in Korea, whilst also ensuring the attendance and engagement of wine buyers fromacross Korea.

2018 saw the inaugural SFH Wine Challenge, where Korea’s leading wine publication Wine Review worked withsupport of the Korean Wine Association to create SFH’s very first wine competition. Over 80 international winelabels from 30 different companies were judged by some of Korea’s top wine sommeliers and importers, over 3days of the SFH exhibition. By the end of the third day of the show the winning wine producers were awarded incategories including Best Country Wine, Sommeliers Choice, Best Importers and Buyers Choice, Best Red, BestWhite and Best Sparkling – along as even more awards across gold, silver and bronze categories.

The winners

Winning wines were at the forefront of all Wine Review magazine’s post-show promotional efforts – this includeddetailed analysis of the wines, the reason they won their respective award and most importantly the contactdetails for the exporting company. In the end both new-to-market and wines already present in the Koreanmarket gained insight and brand promotion at the SFH Wine Challenge and were also able to meet with some ofKorea’s key wine buyers.

Seminar and Tastings

Wine Korea also incorporates a full day of seminars and focused wine tasting. This helps educate the Koreanvisitors and wine buyers about the production and understanding of international wine, and to inform them onhistory and tradition. The organisers also pass contact details of the Korean buyers involved to all winecompanies present for their direct follow up; this acts as a business matching service to both exporter andbuyer.

2019

2019 will see the expansion of SFH Wine Challenge and include more wine exporters, event categories andseminars. The SFH wine village will make its debut revealing the latest industry trends from wine producersacross the globe . For enquiries on participating in or sponsoring any part of Wine Korea please contactstella.lee@ubm.com

SPECIALISED EVENTS: SFH WINE CHALLENGE

80 Wine labels 30 Companies

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VOICE FROM EXHIBITORS

German Pavilion (GEFA) organiser and exhibitors

“South Korean customers showed great interest in the German exhibitors at the GEFA Pavilion. Theyrecorded a strong demand from trade visitors for products "Made in Germany". This year, exhibitors fromthe product areas of sausages, dairy products, confectionery, beer and beverages were represented at thejoint participation of GEFA, which was financially financed with the support of Rentenbank. The spokesmanof GEFA and authorised signatory of Niederegger, a company with a long tradition in Lübeck. Willi Meier, isimpressed by the positive development: "With our third participation at one of Asia's leading food fairs, weare once again offering our members a strong platform for entering the market and expanding theirbusiness in South Korea"

Jani Toivanen, Program Coordinator / BUSINESS FINLAND

“The event was successful and well organized, we saw many high-quality buyers and there is certainlypotential for future business resulting from these meetings at the exhibition. It was also a goodimprovement that the domestic foods were now together with the international side, instead of being in aseparate building like previous years.”

Jose Reverendo Conceicao / Quinta Valaldeia

"As representatives of Portuguese wine, and carrying the Douro flag, we were welcomed with enthusiasmat WineKorea in Seoul, in this huge region of the world. Portuguese wines were widely recognized, with theawarding of several prizes: Best Red Wine, Best White Wine, Trophy Wine, Best Country's Wine and SpecialAwarded Wine. The contacts were very productive. A very positive fair! "

Oliver Quast, Head of Sales and Marketing of LANGNESE HONIG GmbH & Co.

"We are already present in many Asian countries. Thanks to the large number of visitors to our stand in theGEFA Pavilion, I am very optimistic that we will now expand our involvement in this important Asian exportmarket."

5http://www.seoulfoodnhotel.co.kr/ http://www.seoulfoodnhotel.co.kr/

Sponsors

Ministry of Trade, Industry & Energy (MOTIE)

Rural Development Administration (RDA)

Korea Foodservice Industry Association Ministry of

Food and Drug Safety (MFDS)

Gyeonggi-do

The Korean Dietetic Association (KDA)

Korea Chefs Association (KCA)

Ministry of Agriculture, Food and Rural Affairs (MAFRA)

Korea Chainstores Association (KOCA)

Venue

SAVE THE DATE!21 – 24 May 2019

Contact us

UBM Allworld (London)Tom PooleT. +44 (0)20 7560 4046 | E. Tom.Poole@ubm.com

UBM Allworld (Singapore)Davin ErT. +65 6233 6777 | E. Davin.Er@ubm.com

UBM Korea (Korea)Jina (hyunjin) KimT. +82 (0)2 6715 5409 | E. Jina.Kim@ubm.com

UBM Allworld (Hong Kong)T. +852 2827 6211

The KINTEX exhibition complex is one ofthe newest and finest international facilitiesin North East Asia in size, operationalsystems and service quality. It is equippedwith facilities and infrastructure superiorto other exhibition centres all over theworld. It is close to both Gimpo and Incheoninternational airports and a short distancefrom metropolitan Seoul. It is close to manyleading hotels and is within easy reach ofthe Seoul subway system. After its recentexpansion, the centre now occupies over100,000m2 gross of exhibition space.