Ldb_eXperience.Lab Brogan&Hodson_04

How to find and evaluate good bloggers

What we will cover today

•  A sea of travel bloggers but where are the good ones?

•  Trust your gut: qualitative analysis •  Looking at the numbers: quantitative

analysis and how blogs inflate numbers •  How the Professional Travel Bloggers

Association (PTBA) can help you

Qualitative Analysis •  Design •  Self-hosted •  Niche •  Age of site •  Frequency of posting •  Appropriate content •  Photo vs. video vs. text •  Informational vs. narrative •  Comments and interaction with readers

Social Media

• Numbers alone are NOT the key

– What social media platforms do they use – Who are their followers – Are they contributing regularly – Are people interacting – is there

conversation or just broadcasting?

Facebook interaction

Twitter interaction

Navigating Quantitative Analytics

The Standard: Google Analytics

Before working with a blogger ask

•  Statistics – Who reads them?

•  Demographics now on Google Analytics

–  Google Analytics only

•  References of people they have worked with in the past

•  Example of previous press trip posts, photos, or videos