The capacity for innovation: Phillip Easter, Director, Mobile Apps & Wearables, American...

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Hacking the Enterprise

@AmericanAir

@peasterLoyaltySmart PushPresence

Dumb AppsGround Us in the Past . . .

Moments

Not transactions

Loyalty

Not downloads

Loyalty

Not downloads

Loyalty

Not downloads

Loyalty

Not downloads

Loyalty

Not downloads

Loyalty

Not downloads

Loyalty

Not downloads

Loyalty

Not downloads

Presence

Not location

Beacons

What’s Next?

Hacking the Enterprise

98% DOMESTICFLEET 23D

Hacking the Enterprise

OhthePossi-bilities

@AmericanAir@peaster

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Source: presentation of Philip Easter, American Airlines at the

2014 SITA Air Transport IT Summit, Brussels.

2014 Air Transport IT Summit