Tourism boards website’s analysis

Egyptwww.egypt.travel

Home Page

Destination

Product

Attractions

Contents

Website assessment

Website assessmentTraffic and performance: Reach and Rank

Source - similarweb

Website assessmentTraffic and performance: Traffic by market

Source - Alexa

Website assessmentSite content logic

Here the content is split into different activities

categorized by experience such as

adventure , culture & Family, relaxation, etc.

Egypt Experience

The information is presented within 7 key journeys which are

independent from one another. available linking of content on

the site; i.e. things to do are cross-linked to a destination and

activities within a destination are linked with a thing to do.

Here the content is split into different

activities categorized by themes such as

Spiritual, Sea & Sun, Cruise, Cultural, etc.

Where to go

Here the user is able to browse content specific to

different destinations categorized by cities and

icons. Within each city you can find out more generic

information about things to do in the city.

About Egypt

Visitors can use this section to find

information about the country such as history,

culture, facts, etc.

Visitors here can find information about

Itineraries by Category & Destination.

Trip Planner Egypt Now

Here the user is able to browse different destinations

lives stream

News & Events

Visitors can use this section to find information about

News & Events.

What to do

Website assessmentSite Interactivity

Egyptian Destinations

Interactive map to highlighting the key cities and spots in Egypt

Website assessmentSite Interactivity

Website assessmentSite Interactivity

BOOK YOUR TRIP Accommodation

Website assessmentRelevance to markets

Supports

14 Languages and 35

countries to help the

visitors to read and

see content in their

own language

Website assessmentConversion Journey

Homepage Planning your trip

Bookings

Travel & accommodation

T.A website to

Booking Home page

Website assessmentConversion Journey

Choose the city Selected categories chose the hotel

Booking Home page

USAwww.visittheusa.com

Home Page

Destination

Explore

Plan

Contents

Website assessment

Website assessmentTraffic and performance: Reach and Rank

Source - Alexa

The majority of the website

visitors are from United States,

followed by the UK.

Website assessmentTraffic and performance: Traffic by market

Source - Alexa

Website assessmentSite content logic

Here the content is split into different activities categorized by themes

such as activities, itineraries & Discover

Places

The information is presented within 3 key journeys which are independent

from one another. inter-linking of content is available on the site; i.e.

Places to go are cross-linked to Things to Do

and plan your trip within a destination are interlinked with a thing to do.

Plan

Here the user is able to browse content specific to different destinations

categorized by cities, states and Attractions.

Within each city you can find out more generic

information about things to do in the city.

EXPLORE

Visitors can use this section to find

information about the country categorized by About Australia, Before you go and Book your

Trip

Visitors can use this section to find

information about the country categorized by About Australia, Before you go and Book your

Trip

Travelers' Blog

Website assessment

USA by map Interactive map to highlighting the key cities and spots in USA and a

highlight of its activities.

Website assessmentBook your trip - Conversion Journey

Website assessment

Australiawww.australia.com

Home Page

Destination

Product

Contents

Website assessment

Website assessmentTraffic and performance: Reach and Rank

Source - Alexa

The majority of the

website visitors are from

Australia, followed by the

United States.

Website assessmentTraffic and performance: Traffic by market

Source - Alexa

Website assessmentSite content logic

Here the content is split into different activities categorized by themes

such as activities, itineraries & Discover

Things to Do

The information is presented within 3 key journeys which are independent

from one another. inter-linking of content is available on the site; i.e.

Places to go are cross-linked to Things to Do

and plan your trip within a destination are interlinked with a thing to do.

PLAN YOUR TRIP

Here the user is able to browse content specific to different destinations

categorized by cities, states and Attractions.

Within each city you can find out more generic

information about things to do in the city.

PLACES TO GO

Visitors can use this section to find

information about the country categorized by About Australia, Before you go and Book your

Trip

Website assessmentBook your trip - Conversion Journey

Explore Australia by map Interactive map to highlighting the key cities and spots in Australia and

a highlight of its activities.

Website assessmentBook your trip - Conversion Journey

Website assessmentBook your trip - Conversion Journey

Website assessment

Book your trip - Conversion Journey

Find Tours

Book your trip - Conversion Journey

Website assessmentRelevance to markets

Supports

11 Languages and

19 countries to

help the visitors

to read and see

content in their

own language

Conclusions

Egypt.travel

+Localization:

• 30 customizable market versions

• 14 different languages

• Defaulting language and market version based on market knowledge and/or analytics

• Campaign/seasonality customization to market(s)

+Tools:• Weather

• Currency converter

• City distance calculator

+Interactivity:• Homepage interactive header

• 360 degree virtual tours

• Interactive maps highlighting key attractions

Egypt.travel

+Sharing:

• Social media sharing tools across entire website

• Links to facebook and youtube pages

+Conversion:• Filtered TO and airline data based on destination and origin

• Phase 2: TO contact scheme

• Accommodation & Restaurant suggestions per city

+Trip planning:• Personalized/customizable trip planner based on e-commerce logic

• Suggested itineraries

Egypt.travel

+Content logic:

• Content structure based on products, sub-products & attractions

• Content journeys which are destination, product or experience led

• Each attraction is connected to at least one sub-product, product, experience and destination (city)

• Tags to up-sell attractions of the same or different categories

• Product cross-selling across the site

• Destination cross-selling across the site