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Presented by
D
* VIVEK JAIN
AMUL IN 1946 KARIA DISTRICT CO-OPRATIVE MILK PRODUCERS UNION LTD.
AMUL in 1954IN 1973 AMUL SET UP A MARKETING AGENCY NAMED GUJARAT CO-OPRATIVE MILK MARKETING FEDERATION.
Now AMUL
ABOUT AMUL
INTRODUCATION & HISTORICAL GROWTH OF AMUL
STRATEGY
Low price strategy
Maintain quality
Strong supply and distribution channel
Build good relationship
Follow new technology
UTTERLY BUTTERLY AMUL
AMUL GIRL.
THE BUTTER GIRL AND CHEESE BOY
UTTERLY BUTTERLT DELICIOUS AMUL.
Branding strategy
Umbrella brand strategy : common brand ‘AMUL’
: save huge budgets for positioning and promoting product
Campaign and contest program
Advertising strategy
CONCLUSION