ANALYSIS OF BILLBOARD

ADVERTISEMENTS

ELLE MAGAZINE I have decided to analyse this billboard for more of an insight on the conventions of a billboard for magazine marketing.

Half of the billboard is dedicated to the name of the magazine so instantly the audience knows exactly he purpose of the advert.

Information on when and where to buy the magazine is centred and would be one of the first things people will see so they instantly know and do not have to do further research or looking around for the magazine.

The special theme of these magazine as to why these issues are particularly important is in a different font style to stand out.

The magazines being sold

Black and yellow are bold eye catching colours to draw attention to the billboard. Also these colours represent the brand identity.

TIME MAGAZINE

This billboard is more minimalistic and has one focus that is memorable

The name of the magazine in this case is small in the corner of the billboard drawing least attention. However because the billboard is minimal and not covered in information it isn’t hard to miss.

A short summary of the magazine and the content that is witty and so memorable

The use of red, white and black only establishes the brad identity.

MCDONALD'S The purpose of analysing this advert is because it is primarily aimed towards the same target audience as me which are young people and because it has regionalised.

The advert is only addressing the regional area.

Clear indication of what is being sold by a image of the enlarged product

Bright red billboard will stand out it all type of weather and is sure to catch peoples eye. It also conveys the brand identity.