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'Discriminated Users: Engaging the Elderly with Online Audio-visual Heritage' by Daniela Treveri Gennari (Oxford Brookes University), Silvia Dibeltulo (Oxford Brookes University), Sarah Culhane (University of Bristol) - apresentation held at EUscreenXL Rome Conference 'From Audience to User: Engaging with Audiovisual Heritage Online' (http://blog.euscreen.eu/conference-programme).
Citation preview
DISCRIMINATED USERS: ENGAGING THE ELDERLY
WITH ONLINE AUDIO-VISUAL HERITAGE
Daniela Treveri GennariOxford Brookes UniversitySilvia Dibeltulo Oxford Brookes UniversitySarah Culhane University of Bristol
FACEBOOK GROUPS
Spettatori cinematografici romani degli anni ‘50 – created in April 2012
Italian Cinema Audiences – created in March 2014
PERCENTAGE OF PEOPLE WHO HAVE NEVER USED THE
INTERNET*
*These figures reflect data from 2011
INTERNET USAGE AMONG THE OVER-65S
BARRIERS TO GOING ONLINE
•Physical and mental limitations
•Mistrust
•Lack of access to technology
SPECIFIC CHALLENGES
ISOLATED VOICES
ITALIAN CINEMA AUDIENCES: ELENA
ISOLATED VOICES
SPETTATORI CINEMATOGRAFICI ITALIANI: CARMELO
Elena, June 16th 2014
Elena: ‘As always I’m sorry for the odd misspelling (it’s the fault of the small smart phone and my eyesight, I know how to punctuate (for example I need to teach myself the accents) but I still need to learn’ [sic]
POSSIBLE SOLUTIONS?
‘Hello everyone, I am a student from Sapienza too and I am seeking information on the former Cinema Preneste, could you please help me?’
Alessandro, May 2nd 2014
I VECCHI E I NUOVI CINEMA DI ROMA
“FACEBOOK IS A WINDOW ON THE WORLD…IN THE SILENCE OF THE EVENING, WHEN I GO TO BED…I START TALKING TO PEOPLE ON FACEBOOK…”Elena
DE-LURKING = ACTIVE ENGAGEMENT
CONCLUSIONS
•Collaboration between old and young generations
•Create an online space
•Engage older users by:
- Providing an online context for both digital natives and immigrants
- Seeking feedback
- Rewarding active participation
THANK YOU!
Website: http://italiancinemaaudiences.org/
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