Evaluation Part 2Target Audience

Who are the target audience?O The target audience for our media product would be males and

females of any race and ethnicity between the age range 15-40. In our first pitch we stated our age range as 15-25 but as we gained feedback realised it was too low as Sean our media teacher explained he would enjoy this sort of film and his age range was higher than 25. After hearing this and asking other people of an older age than 25 if they would like to watch this film we noticed we should make it higher settling with 15-40. Some of the people in our audience may attend school/still be in some form of education or have an occupation, they would enjoy going to the cinema and watching series and have a good income. Although our film has a wide age range it will attract a lot of teens from around 15-17 as it is statistically proven that in that age category that most of their time is spent going to the cinema due to limited places to go as they are not old enough to go to clubs and pubs etc. Furthermore there will be a general election taking place around the time of our release date which also links to our film and would attract more people to watch as it has a political aspect. As it is also released in August students and adults will have a lot of free time.

What pre-production research did we conduct?O For our pre-production research we thought we would

look into existing films and their age certificates to decided for our target audience would be. We looked at V for Vendetta (15), Dawn of the dead (18) and The Purge; Anarchy (15) which made it easy to decide that we wouldn't’t go lower than the age 15.

Audience Profile

This is an audience profile for our target audience (both men and women between the ages of 15-40. As we have a very wide age range the occupations and hobbies may be varied. The lifestyle of out target audience would be either working or in education and someone who takes pride in their appearance.

RelationsO As our protagonist Max Irons (23) is young we

thought it would play a big part in the target audience as they would feel more of a connection with the main character as he is young and may find more things in common with him. By him starring in this film it may also gain more of an audience as he is a popular actor and has starred in films similar to this.

O Our target audience may have a slight interest in politics or have political views and use social media sights often. We would like to create a buzz over media platforms such as twitter and Facebook as we know social media is very important in this age range.