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Image design as it relates to constructing visual content from both emotional and technical standpoints.
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JOSHUA ROMBERG P H O T O G R A P H E R / V I S U A L A R T I S T
C O N T A C T @ J R P H O T O A R T S . C O M
W W W . J R P H O T O A R T S . C O M
Emotional Viability of Work
Why I do work
Obsession with the mechanism
Collection
Safety
Release
Mechanics
Love of the Mechanics Thousands of parts creating a single
impression
Understanding systems: Before: magic After: manipulation
Collection
Early on, this collection, is very autobiographical Collect that which is immediately around you
An image’s transporting ability Disambiguation of memory
Safety
Inexplicably find yourself drawn to an image Everything but the information in front of you melts
away
Indicator of well designed UX Carves a place out for the viewer to safely
occupy Facilitates introspection and learning
Possession of the artist body/eyes/experiences Then personal interpretations follow
Release
Expression of an idea as exorcism
Cycles of satisfaction, perpetuation of work Become aware of these cycles
Become aware of the power of structures Structures defined give impetus to continual
movementRemoves the shroud that keeps us from
starting
Designing Emotional Experience
Creation of Dialogue
Digital Archaeology The timely uncovering of information
Allows for easy digestion by the viewer In the seemingly complex, order reveals itself
Creation of Dialogue
Digital Archaeology The timely uncovering of information
Allows for easy digestion by the viewer In the seemingly complex, order reveals itself
Narrative: “A representation of a particular situation or
process in such a way as to reflect or conform to an overarching set of aims or values.”
-Oxford Pocket Dictionary
Processes and Practices
PROCESS
Inspiration/Planning
Application/Shooting Aftermath
Inspiration
Write the book you would want to read Building and experimentation
Room for a broad range of resultsResilience
My objective still is not complete without viewer’s interaction Personally: Emotional growth with the piece is a
necessary component
Tools facilitate technique/new kinds of interaction
Inspiration
Scouting Seeking out form/light/structure When in a home environment, always
taking place… passivelyFiled away in the mental database
Travel, always taking place, activelyLike bringing in a fresh set of eyes
Planning
Strategic technical choices for emotional considerations Don’t bring a knife to a gun fight Know your gear or it’s just dead weight
Packing Tree
Packing Tree
Application/Shooting
Anything that takes time has phases Usually the first ones are hideous Wear many hats on any given project
Eventually, you develop your rhythm
Aftermath
Creation of the final product
Technical Aftermath
Emotional Aftermath
Technical Aftermath
ORGANIZATION Importing/Labeling Sorting, pairing down Backup (onsite)
weekly Backup the backup (offsite)
Monthly
Emotional Aftermath
Immediate moments of connection
Growth with a piece Creation of new narratives over time
For the creator RELEASE Fuel to keep the machine alive• Positive feedback loop
Perspective
Photography, like any data collection, is an editorial process A single reference point cannot give a complete
picture, but is instead a point of departure Layered images let all semblances of
objectivity fall away
Creation of a final product
Selections Defining a Feel
Threading the
narrative needle
Construction (for
layered work)
Layered Work Goals Engage the viewer, invite
inspection Give a feel, let the creation of a
narrative happen organically Final product is more than the sum
of it’s individual images
Closing
Because, especially with the advent of the digital, we no longer see images as objective representations of data, they become more
powerful as touchstones for the creation of an emotional journey.
Without sound structure and organization throughout the process of making, that power
cannot be fully exploited.
JOSHUA ROMBERG P H O T O G R A P H E R / V I S U A L A R T I S T
C O N T A C T @ J R P H O T O A R T S . C O M
W W W . J R P H O T O A R T S . C O M