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Arte contemporanea Il moderno concetto di design: da Walter Gropius a Ron Arad

The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria

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Page 1: The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria

Arte contemporanea

Il moderno concetto di design:

da Walter Gropius a Ron Arad

Page 2: The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria

Produzione di massa

Realizzare grandi quantità di oggetti, l’uno uguale all’altro

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Page 4: The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
Page 5: The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
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I prerequisiti per la definitiva affermazione della produzione di massa

• 1) ampia disponibilità di parti intercambiabili

• 2) uso estensivo delle macchine, al posto degli uomini

• 3) energia, a vapore e ancor più e ancor meglio elettrica

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ARTS AND CRAFTSPRI

• Ritorno alla purezza della tradizione

• Ritorno alle materie, alle tecniche e alle iconografie del passato

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Il Bauhaus

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Walter BenjaminL’opera d’arte nell’era della sua

riproducibilità tecnica1936

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Imputati di Walter Benjamin

FotografiaCinemaFonografo

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L'aura è per Benjamin una sorta di sensazione, di carattere mistico o

religioso in senso lato, suscitati nello spettatore dalla presenza

materiale di un’opera d’arte originale.

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L'arte del XX secolo nelle formedell’avanguardia Dada e della cultura di massahanno in comune la perdita dell'aura. Il cinemaabolisce la contemplazione attraverso il rapidosuccedersi delle immagini. Il Dada dissacral'arte, perché utilizza materiali degradati conl’obiettivo di provocare.

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Alcune esperienze di designnell’età del razionalismo

Costruttivismo sovieticoDe StjilAlvar AaltoFrank Lloyd Wright

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Un caso contemporaneo: Ron Arad

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Ron Arad e John ElkannTorino, Pi

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