Typical Conventions of Folk Music VideosJustine Mason

Mise en sceneTypically set outside – amongst nature - fields, parks, seaside – symbolises freedom.

Costume – ‘farmer’ wear – boots, jeans, check shirts, dungarees.

Performance – emphasise musicianship of artists.

Focus on artist – not always in manner of Goodwin’s Star Image Theory.

Colour scheme – dull, earthy tones.

Camera

Hand-held camera work– subtle wobbles and imperfections – adds element of humanisation –association with nature and freedom.

Long-shots – heighten audiences sense of anticipation.

Close-ups – voyeuristic manner - conveys emotion of artist/band – typically used on instruments.

Editing

Thought beat editing – edited on beat to prevent jarring cuts – doesn’t detract from music.

Slow-motion – adds to emotional impact of music.