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Chapter 3 Principles of Two-Dementional Design
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Launching the Imagination5th Edition
Chapter Three: Principles of Two-Dimensional Design
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Chapter Three: Principles of Two-Dimensional Design
Composition or Design: Combination of multiple parts into a harmonious whole using Elements & Principles of Design.
Cornerstones of visual communication: Unity and Variety
UNITY: Oneness, or wholeness, in a design that occurs when all parts work together to create a cohesive whole.
VARIETY: Sense of differences. 2
Unity: GestaltUnity Involves Gestalt methods: Grouping Containment Repetition Proximity Continuity Closure: Combining Gestalt Principles
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Suggested visual: Figure 3.7.
Patterns and Grids
Pattern: visual elements systematically repeated over an extended area.
Grid: a series of intersecting lines.
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Suggested visual: Figure 3.18.
Balance
Balance: a sense of equilibrium among compositional units.
Weight and Gravity: the inclination of shapes to float or sink; the relative importance of an element.
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Suggested visual: Figure 3.22.
1. Symmetrical: mirrored imagery on either side of a central axis.
2. Approximate: similar imagery on either side of a central axis.
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Balance
Suggested visual: Figure 3.25.
Balance
3. Radial: images are mirrored both vertically and horizontally.
4. Asymmetrical: imagery is not mirrored.
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Suggested visual: Figure 3.32.
Scale and Proportion
Scale: size relationship between two separate objects (often our own human size).
Proportion: comparative, or relative, relationship between the parts to a whole within one image.
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Suggested visuals: Figures 3.36, 3.38, & 3.39.
Rhythm
Rhythm: sense of movement created by repetition of multiple units in a deliberate pattern.
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Suggested visuals: Figures 3.40, 3.41.
Emphasis
Emphasis: special attention given to some aspect of a composition (focal point).• Isolation (anomaly)• Placement• Contrast
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Suggested visual: Figure 3.51.