What A Profile Photo Can Say About You

Brandy, Denver, CO

Profile photos can play an important role in how you project yourself across social platforms

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LinkedIn has a professional context, where high quality headshots are ideal

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A Facebook photo projects your image casually to family and friends

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Businesses on social media project their brands online to engage audiences

How should small business owners project themselves online?

It depends on their objectives.

Chancey, Greenville, SC

Small business owners can use social media to

gain new customers

They can also engage with customers and address their needs

What about small business owners just

starting out?

Crowdfunding platforms can offer valuable lessons

Paula, Redwood Valley, CA

Kiva Zip is a crowdfunding platform for entrepreneurs looking for 0%

loans. Loan profile photos are critical.

Krystn, Mobile, AL

Borrowers look to raise funds for 0% business loans. Lenders want to know they can trust them to repay and use their loan as stated.

Homestead, Oakland, CA

Thao, San Francisco, CA

A loan profile photo needs to be high quality. If little time is spent on a photo, it reflects badly on the business. Photo quality and

fundraising speed have a high correlation.

A great photo could be the difference between getting funded or not by lenders on Kiva Zip’s crowdfunding platform. Low light

photos can reflect “little” effort.

Vanessa, North Chesterfield, VA

Pam, Fort Plain, NY

A profile photo needs to entice action for support

Kiva Zip borrowers that smile often perform better

in fundraising

Lenders expect to see elements of the business

to build trust

A business owner must be in the picture. Selfies and headshots do not work well. Lenders trust

authentic borrowers that are credible.

Terry, Milwaukee, WI

Good photos build credibility: high resolution; good lighting; smiling; and showing the business

Bad photos do not gain a lender’s trust: low resolution, using headshots; and not showing the business

What can a great profile photo do for you?

1) It can get a “like” on Facebook

2) It can gain a follower on Twitter

3) It can project confidence on LinkedIn

OR

It can help you become your own boss and crowdfund on Kiva Zip

To gain support of others, you must project yourself well

Toussaint, Oakland, CA

Project your vision. Gain credibility and trust. Build your future.

Sebastian, Detroit, MI

Kate, Milwaukee, WI

Learn more about Kiva Zip