• Type – Private• Industry – Automobile Manufacturing • Founder – Ferrucio Lamborghini• Head Quarters – Sant’ Agata Bolognese, Italy

• Ownership – Audi AG• Area Served – Worldwide• Key people – Stephan Winkelmann (President• Category – Sports Cars & Super Cars• USP – Superior Handling & Performance.

Lambhorghini

SEGMENTATION, TARGETING & POSITIONING SEGMENTATION – The higher and the supreme class of the society or people.

For example : Multi millionaire, Billionaire, World Reknowned Artists, Sultans, Reknowned Footballers, etc.

TARGETING – The rich, affluent and wealthy from the urban, whose incomes generate $ 10 million above p.a.

POSITIONING - Premium Super sports car for people who want superior performance.

COMPANY SUCCESS

2001: Lamborghini made one of the great cars, the Murciélago

2003: Lamborghini made another great car, the Gallardo.

2011: The Aventador is made, and is very expensive

Lamborghini Murciélago

Manufacturer Lamborghini

Production 2001–2010

4,099 built

Assembly Sant'Agata Bolognese, Italy

Predecessor Lamborghini Diablo

Successor Lamborghini Aventador

Class Sports car

Body style 2-door coupé

2-door roadster

Layout Mid-engine, all-wheel drive

Engine 6.2 L V12(572 HP)

6.5 L V12(630 HP)

Transmission 6-speed manual 6-

speed e-Gear semi-automatic

Wheelbase 2,665 mm (104.9 in)

Length 2002–06: 4,580 mm (180.3 in)

2007–10: 4,610 mm (181.5 in)

Width 2002–06: 2,045 mm (80.5 in)

2007–10: 2,057 mm (81.0 in)

Height 1,135 mm (44.7 in)

Curb weight Dry weight:

1,650 kg (3,638 lb)

1,665 kg (3,671 lb) LP 640

1,565 kg (3,450 lb) LP 670–4 SV

Related Lamborghini Reventón

Designer(s) Luc Donckerwolke

Lamborghini Reventón

Manufacturer Lamborghini

Production 200821 produced (1 for museum)

Assembly Sant'Agata Bolognese, Italy

Body style 2-door coupé

Layout Mid-engine, four-wheel drive

Engine 6.5 L (400 cu in) V12

Transmission 6-speed e-gear6-speed manual transmission

Wheelbase 2,665 mm (104.9 in)

Length 4,700 mm (190 in)

Width 2,058 mm (81.0 in)

Height 1,135 mm (44.7 in)

Curb weight 1,665 kg (3,670 lb)

Related Murciélago LP640

Lamborghini Gallardo

Manufacturer Lamborghini

Production 2003–present

Model years 2004–present]

Assembly Sant'Agata Bolognese, Italy

Predecessor Lamborghini Jalpa

Class Sports car

Body style 2-door coupé2-door spyder

Layout Mid-engine four-wheel driveMid-engine, rear wheel drive (LP550-2)

Engine 5.0 L V105.2 L V10

Transmission 6-speed manual6-speed E-Gear automate manual

Wheelbase 2,560 mm (100.8 in)

Length 4,300–4,386 mm (170–172.7 in)

Width 1,900 mm (74.8 in)

Height 1,165 mm (45.9 in) (coupé)1,184 mm (46.6 in) (spyder)

Curb weight 1,520–1,430 kg (3,351–3,153 lb) (coupé)1,570–1,485 kg (3,461–3,274 lb) (spyder)

Related Audi R8Lamborghini Concept S

Designer(s) Luc Donckerwolke

Manufacturer Automobili Lamborghini S.p.A

Also called LP 700–4

Production 2011–present

Assembly Sant'Agata Bolognese, Italy

Predecessor Lamborghini Murciélago

Class Sports car

Body style 2-door coupé

Layout Mid-engine, four-wheel drive

Engine 6.5 L L539 V12

Transmission 7-speed ISR Automated Manual

Wheelbase 2,700 mm (106.30 in)

Length 4,780 mm (188.19 in)

Width 2,030 mm (79.92 in) (w/mirrors:

2,265 mm (89.17 in)) [1]

Height 1,136 mm (44.72 in)

Curb weight 1,575 kg (3,470 lb) (dry)

Related Lamborghini Sesto Elemento

Designer(s) Filippo Perini

The Lamborghini Aventador LP 700–4 is a two-door, two-seater sports car publicly unveiled by Lamborghini at the Geneva Motor Show on 28 February 2011, five months after its initial unveiling in Sant'Agata Bolognese. Internally codenamed LB834,the Aventador was designed to replace the ten-year-old Murciélago as the new flagship model in the Lamborghini lineup starting in 2011. Soon after the Aventador unveiling, Lamborghini announced that it had already sold over 12 months of the productivehicles, with deliveries starting in the second half of 2011The suggested retail price is €255,000 in Europe, GB£201,900 in the UK and US$379,700 in the U.S.

SESTO ELEMENTO, 2013

S - Known for superior handling & high speed i.e. performanceW - Lamborghini allegedly under the scanner of environmentalists who feel fuel consumption is a lotO - To increase the global reach as currently it is present in very few regionsT - Government policies against high fuel consuming super cars

SWOT ANALYSIS….Strength - It has been known for superior handling & high speed performance.

Technology sharing with sister & parent concerns – Audi & Volkswagen.

A small workforce of just around 850 employees who design and satisfy the global demand by producing around 1800 vehicles a year.

• Established the standard of a mid-rear engine layout & rear wheel drive design for sports cars & super sports cars.

• Has been one of the top of the mind brand recall brands owing to its stylish looks and power performance.

Weakness

Being a super sports car, it has always been allegedly under the scanner of environmentalists who feel fuel consumption is too high.

Due to its pricing and premiuim nature, the sales are quickly affected by the macro-economics events like the late 2000s crisis which lead to halving of its annual sales.

OPPORTUNITY• To increase customer relations events & activities which will showcase and enhance the

ownership experience.

• To increase the global reach as currently it has been restricted to a few regions.

• To do away with the regional quota system & sell on the basis of demand, it was seen that when they launched their models in India – the demand far exceeded the supply.

THREATS

The threat is the niche regional players & custom modifiers who have the regional presence & ability to make a car to exact taste of the buyer.

Government policies against high fuel consumption.

$ 1million - $ 3.5 million

PRICE

• International events.

• Sponsorship.

• Press release.

• New model Launch party.

• Paper Ads.

• Manufacture in Italy.

• Supply American market and economically developed countries.

• Embrace Italian values and expectation.

• International market, worldwide distribution and franchise.

PLACE

COMPETITORS

Thank You…

Jerin GeorgeCse,20