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Beyond e Website
Using Online Tools To Grow Your Offline Business
Grayson Carter
Goals
Better Marketing
Better Decisions
Better Outcomes
House KeepingCell Phones
Evaluations
Questions
1. Getting Started2. Google Places3. AdWords4. Email Marketing5. Google Analytics
Agenda
1. Getting Started
Joesweeping.com
memphispaving.com
Buy a “.com” Domain Name
joesweeping
Set up @joesweeping.com Email
not
Claim Free Directory Listings
Old School
To get started:
getlisted.org
2. Google Places
Google Places Recap
• FREE
• Only Local Competition
• Less Risk
3. Google AdWords
“50% of people surveyed couldn’tdistinguish Paid vs. Organic results”
-Consumer Search Insights April 2012
Precision Targeting
No Surprise Costs
Google Keyword Tool
Budget Example
$ 10 Daily Budget $2 Cost Per Click (CPC) = 5 Clicks
Pick Service
Pick Service
Parking Lot PavingStreet Sweeping
Pick Keywords
Pick Keywords
Parking Lot Paving
Repave my parking lotNew Parking LotFix my parking lot
Write Ads
Write Your Ad
Parking Lot Paving3 Year Warranty
Call Us For a Free Quote
www.awesomepaving.com
CrossFit Case Study
Results
$175 Budget
600 Website Visitors
7 New Members
@ $200 Month
$16,800 year
Don’t Guess, Test!
Click rough Rate
16.9%
23.7%
Click rough Rate
1.50%
1.49%
Recap
• Paid Ads vs. Organic
• Keywords Customers Use
• Don’t’ Guess, Test!
4. Email Marketing
7 – 21 Touches
What Do I Send them?
Email Marketing Services
Email Marketing Services
19 /month
Why Use Email Marketing Service?
• Subscription Management
• Double Opt In
Subscription Management
Email Marketing Recap
• 7 – 21 touches to get customer• Be a resource to prospect• Don’t use your own email
5. Google Analytics
How do people get to my site?
What questions are they trying to answer?
Fix holes in your bucket
To get started:
“Please install Google Analytics on
my website”
Recap
• Look for actionable data
• Make better business decisions
• Give your customers what they want
1. Getting Started2. Google Places3. AdWords4. Email Marketing5. Google Analytics
Summary
Free Resources
BlacktopToLaptop.com
$100 Adwords Credit
Ask the Pro
ank You!
