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Website – informs audience the magazine is easily accessible Written in black – fits with over all colour scheme Out the way, doesn’t draw audience’s attention away from Three main colours – orange, black and white, bright enough to catch people’s attention but doesn’t overload them. Simple, recognisable, stands out Serif font in slogan, easy on the eye, recognisable from magazine title Accessible from multiple media platforms, conveys this to audience through recognisable images instead of overloading them with words. App store logo – recognisable for audience, trusted brand, incredibly popular as 500million people use apple products as of 2013, therefore available to a large audience Large title – immediately puts the magazine’s name in the audience’s head, draws attention

Billboard codes and conventions

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Page 1: Billboard codes and conventions

Website – informs audience the magazine is easily accessibleWritten in black – fits with over all colour schemeOut the way, doesn’t draw audience’s attention away from magazine title

Three main colours – orange, black and white, bright enough to catch people’s attention but doesn’t overload them.Simple, recognisable, stands out

Serif font in slogan, easy on the eye, recognisable from magazine title

Accessible from multiple media platforms, conveys this to audience through recognisable images instead of overloading them with words.

App store logo – recognisable for audience, trusted brand, incredibly popular as 500million people use apple products as of 2013, therefore available to a large audience

Large title – immediately puts the magazine’s name in the audience’s head, draws attention

Page 2: Billboard codes and conventions

Two main colours – red and white, enough to catch people’s attention but doesn’t overload them.Simple, recognisable, stands out

Serif font – easy to read, copied from the magazine title font, reminds audience of the paper

Informs audience of how to access the paper and when, keeps it simple but informative

Very bright but plain, demands attention due to the bright colours that are associated with the paper

As there’s only one available regional magazine billboard advertisement, I’ve chosen to look at a newspaper as well as it’s a similar idea.