British Motorsport Festival China 2016

BRITISH MOTORSPORT INITIATIVE www.britishmotorsportfestival.com

Community | Culture | Competition


BMI 2016 PROGRAMME

The British Motorsport Festival (BMF) 1-2 October 2016 – Beijing

A community event celebrating motorsport in China.

The BMI Motorsport Conference 2 November – Shanghai

Thought leadership event for all in the Chinese motor industry

British Brand Pavilions at China GT Multiple events

Pavilions selling the finest British products and merchandise at China GT events

2016 Programme

BMF 2015

BRITISH MOTORSPORT FESTIVAL Beijing 1st – 2nd October 2016

BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com

BMF A Motorsport Festival for All the Family

The British Motorsport Festival provides a platform for British brands to engage with Chinese consumers with an interest in motorsport.

Activities for everyone from serious racers, amateur club speedsters, vintage car fans, karting enthusiasts, young adults and kids too.

Attendance: Ticket sales. Amateur & Semi Pro Racers: > 100 Spectators c.4,000 Media attendance >30 outlets

1 - 2 Oct – Beijing

Activities: ◆ One Marque Series races ◆ Hot Laps ◆ Ladies Regulation Time Trial ◆ Race Driver Certification Course

◆ Vintage car show ◆ Clean tech: CHARGE! ◆ Children’s karting

◆ British brands pavilion ◆ Family Entertainment ◆ Music Concert


BMF RACES

The One Marque races are the perfect opportunity for leading British car brands to develop owner races and clubs.

Organised by manufacturers or by local dealers, or owners groups.


Ladies Race: 1/3 of all sports car sales are made by women. This race is attractive to sponsors who want to target this demographic.


BMF Car Sales & Skills Exchange

Hot laps enable manufacturers to take potential customers on the track both accompanied and self drive.

Customer’s can also bring their own cars to drive at speed in a safe environment.


The British Motorsport Festival provides an unrivalled opportunity for British training companies to enter the market and license courses to local trainers.


BMF Children’s activities

The BMF CleanTech | CHARGE! will see students from leading British and Chinese schools go head to head to design and race their own electric vehicles.

In Association with GREEN POWER China and China Auto Engineering Research Institute


A Li the Fox, Safe Speed Mascot

Junior Karting Track


BMF Entertainment & Merchandise

Attracting visitors to the venue and giving them the opportunity to buy motorsport merchandise, and also to experience non-track related activities.

Guests at the festival can sample and buy some of the best British products on the market.


Highlights include: - Vintage Car Display - Largest e-truck fast lap demonstration - Car parade lap - Bouncy castle - British inspired culinary delights - After Party at ACE Cafe

MOTORSPORT CONFERENCE www.britishmotorsportfestival.com


CONFERENCE Programme 2nd Nov – Shanghai

CONFERENCE

2nd Nov – Shanghai

“Building a professional and profitable motorsport industry in China.”

Who will attend? 100 - 200 Pax

- Automobile companies - Race track owners - Race team managers - British and Chinese Government

Representatives - Relevant trade associations

Price: RMB1,500 per ticket

BRITISH MOTORSPORT PAVILIONS www.britishmotorsportfestival.com

MORGAN


Brand Pavilions British Motorsport Pavilions

The BMI will be hosting British brand pavilions at CHINA GT Series.

Multi – event

Shared Space at Large Scale events. - increases impact - reduces costs - creates sales opportunities

Shared space means increased presence, Reduces costs for each brand, Positions Britain as Motorsport Nation.


Brand Pavilions British Motorsport Pavilions Dates and stations

China GT Beijing Goldenport Circuit 8th-11th June

China GT Shanghai International Circuit 29th-31th July

China GT Chengdu International Circuit 05th-07th October

China GT Zhuhai International Circuit 11th-13th November


BMI Branding and Merchandise Branding


BMI PARTNERS Partners

Organisers

Supporting trade associations Media partners

Delivery partners

Beverage Partner

Participating car brands


For English: Hayley Thomas Project Director Tel: +86 134 3638 7980 [email protected]

For Chinese: Alen Yao Project Operations Manager Tel: +86 138 1036 3632 [email protected]

mailto:[email protected]

mailto:[email protected]

Automotive

British Motorsport Festival China 2016