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Seat Design for Driver Satisfaction Mac Reynolds, Ph.D. Professor Emeritus, Michigan State University CEO, ERL LLC

Car seat design for driver satisfaction

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Page 1: Car seat design for driver satisfaction

Seat Design for Driver

SatisfactionMac Reynolds, Ph.D.

Professor Emeritus, Michigan State University

CEO, ERL LLC

Page 2: Car seat design for driver satisfaction

Today, cars designed and built for quality,

appearance and performance.

Page 3: Car seat design for driver satisfaction

J. D. Power (2012) reports,

Seat Quality at Historical High; Seat

Satisfaction Low.

Page 4: Car seat design for driver satisfaction

J. D. Power also foundCONTENT makes seats better, not

satisfactory.

Lumbar Heater

LeatherBolsters

Page 5: Car seat design for driver satisfaction

What’s the problem?

Page 6: Car seat design for driver satisfaction

Seats, Sitting & Satisfaction

• Seat position satisfies body size.

• Drivers dissatisfied with sitting

postures.

•Seat satisfaction meets driver

preferences.

Page 7: Car seat design for driver satisfaction

Evolution of

driverseat

designPosition

1967Safety

Ergonomi

cs

1893

2012

Page 8: Car seat design for driver satisfaction

19th Century Seats

Passenger

ComfortDriver

controls horses!

Page 9: Car seat design for driver satisfaction

Seats designed 73% from experience with iterative prototypes.

Source most useful for seat design and development?

(LinkedIn Survey)Experience 15 (48%)

Consumer surveys 6 (19%)

Driver ride tests 2 ( 6%)

DHM software 5 (16%)

Other 3 (10%)

Page 10: Car seat design for driver satisfaction

Drivers evaluate car seats!

Page 11: Car seat design for driver satisfaction

Who are the drivers?•Engineers in prototype

seats

•Press in production

vehicles

•Owners in production

vehicles

Page 12: Car seat design for driver satisfaction

“…cushion - a little long

…head rest - a little hard to move,

orientation bad

…too close to steering wheel

…back rest lateral too low and are pushing

my arms”

Comfort Score: 3.5/5.0

Small Female Expert in Production Vehicle

says,

Page 13: Car seat design for driver satisfaction

Digital Human Model (DHM)

in Production Vehicle says,

US Patents: #6,840,125, #7,047,831, #7,347,114, #7,797,138

Virtual output:Cushion too long;Head restraint too close;SW too close;Seatback wings wide;Cushion wide;Pedal too far Comfort Score 3.65/5.0

Page 14: Car seat design for driver satisfaction

US Patents: #6,840,125, #7,047,831, #7,347,114, #7,797,138

Can Seat Design in CAD with DHMs

improve Basic Seat Design?

Page 15: Car seat design for driver satisfaction

Seat must accommodate variation in drivers’ body size and preferred sitting

postures.

Seat Design for Driver

Satisfaction

Page 16: Car seat design for driver satisfaction

Seat Design in CAD

Sitting Surface on seat frame for all occupants.

Size

Shape

Stiffness

US Patents: #6,840,125, #7,047,831, #7,347,114, #7,797,138

Page 17: Car seat design for driver satisfaction

Designer creates surface

for style and comfort.

US Patents: #6,840,125, #7,047,831, #7,347,114, #7,797,138

Page 18: Car seat design for driver satisfaction

Engineer designs Head Restraint for safety and

comfort.

FMVSS 202a

Head Restraint

Small Femal

e

US Patents: #6,840,125, #7,047,831, #7,347,114,

#7,797,138

Page 19: Car seat design for driver satisfaction

Design Seat for Driver

SatisfactionComfort Score = 9.4/10.0

US Patents: #6,840,125, #7,047,831, #7,347,114, #7,797,138

Page 20: Car seat design for driver satisfaction

Models for Seat Satisfaction• Virtual Driver (DHM)

• Virtual Sitting Surface

• Virtual Car Interior

• Drivers’ Comfort

• Optimization

Page 21: Car seat design for driver satisfaction

Body Size & Back Posture

US Patents: #6,840,125, #7,047,831, #7,347,114, #7,797,138

Vision

Space

Personal Sitting

Preference

Small

Large

Medium

“Oscar”

Page 22: Car seat design for driver satisfaction

Driver’s Sitting Structures

Anatomical

Landmarks

Deflected

Tissue Shape

4th Lumbar

US Patents: #6,840,125, #7,047,831, #7,347,114, #7,797,138

4th Chest vertebra8th Chest vertebra

Hip

Pelvic Ischiu

m

Thigh

CG

4th Lumbar

Page 23: Car seat design for driver satisfaction

All Driver Landmarks define 9 Sitting

Surfaces

Load-Bearing Landmarks (L) Contact and Space Landmarks(C)

Shoulders (T4)

Chest (T8)

Lumbar (L4)

Buttocks (Hip)

Pelvis

(IT)

Thigh CG

Head

Front of

Thigh

US Patents: #6,840,125, #7,047,831, #7,347,114, #7,797,138

1

23

45

6789

Page 24: Car seat design for driver satisfaction

Size, Weight & Posture of all 9 DHMs define Seat Surface

9 IT Cross Sectio

ns

Seat Surface

Wing

Body Weight Deflecti

on

US Patents: #6,840,125, #7,047,831, #7,347,114, #7,797,138

Page 25: Car seat design for driver satisfaction

Seat Designed for Variation in

Driving Postures

Line of Sight

Reach

US Patents: #6,840,125, #7,047,831, #7,347,114, #7,797,138

Seat

Page 26: Car seat design for driver satisfaction

Seat Designed for Ergonomics, Safety & Driver Satisfaction

US Patents: #6,840,125, #7,047,831, #7,347,114, #7,797,138

Head Restraint (FMVSS 202a)

Reach

Page 27: Car seat design for driver satisfaction

Engineers evaluate Seat Design for Manufacturing

US Patents: #6,840,125, #7,047,831, #7,347,114, #7,797,138

Foam Manufacturabilit

y

Body

Frame

Penetration

Meat-to-Metal

Page 28: Car seat design for driver satisfaction

Seat Design Measured for Drivers’

ComfortUSA TOTAL Cushio

nBack Packag

eTOTAL (1-10)

7.70 4.78 8.77 9.82

Small Female

6.65 5.50 8.37 8.27

Medium Male

7.91 4.89 8.83 10.00

Large Male 7.26 3.20 8.72 9.93

TOTAL Score: 7.70Seat Cushion: 4.78 Cushion contact length is short. Cushion provides not enough thigh

support. Cushion insert stiffness is just right. Seat Back: 8.77 The upper seat back is just right.

Overall Wing shape provides good support.

Seat back Insert shape provides good support.

Seat back insert stiffness is just right. Head Restraint patch contact is far.

Lumbar patch contact is just right. Package: 9.82 Travel window requires no additional

travel. Package provides comfortable head room. Seat can support driver vision requirements. Steering Wheel to chest is just right. Steering Wheel to thigh is just right. Driver can comfortably reach pedal.

Joint Angle Penalties: Seat: 0.8 % Package: 1.6 %

Page 29: Car seat design for driver satisfaction

Validation: Model evaluates Comfort same

as Driver

3.4 3.6 3.8 4 4.2 4.4 4.63.4

3.6

3.8

4

4.2

4.4

4.6

4.8

f(x) = 0.618506493506493 x + 1.83693181818182R² = 0.618622470722602

Drivers' Scores in 7 Vehicles (1-5)DH

Ms

Com

fort

Sco

re (1

-5)

Sm Sedan

Mid Xover

Lux SedanMid

Sedan

Sm Xover

FST Mid SUV

Page 30: Car seat design for driver satisfaction

• Vision• Operate Controls• Sitting in preferred posture

All Global Drivers have Universal

Needs

Page 31: Car seat design for driver satisfaction

Body Size of Global Drivers

Page 32: Car seat design for driver satisfaction

Driving Conditions affect Preferred

Posture

Alert

AlertRelaxed

Neutral

Page 33: Car seat design for driver satisfaction

Back posture preferencechanges eye height of

driver.Alert Neutral Relaxe

d44.4 mm

US Patents: #6,840,125, #7,047,831, #7,347,114, #7,797,138

Page 34: Car seat design for driver satisfaction

Slumped Posture

Neutral Posture

Seat Design for posture variation changes seat

position in car

20 mm

Seat position:19 mm forward

(-)

(+)

Production seat

modification

Page 35: Car seat design for driver satisfaction

Cushion length is

Cushion thigh region provides

Cushion thigh insert width is

Cushion ischial insert width is

Head restraint surface is

Saab 9-5 VW Passat

too shorttoo long

too much pressure

no support

too widetoo narrow

too fartoo close

too narrow too wide

US Patents: #6,840,125, #7,047,831, #7,347,114, #7,797,138

Does design beat competition?(Small Female)

Page 36: Car seat design for driver satisfaction

Design for Driver Satisfaction can START at Vehicle Concept

US Patents: #6,840,125, #7,047,831, #7,347,114, #7,797,138

Page 37: Car seat design for driver satisfaction

Conclusion

Improved seat satisfaction

comes from design for all

sitting preferences.

Page 38: Car seat design for driver satisfaction

Acknowledgements• ERL LLC (Ray Brodeur, D.C., Ph.D., et al.)

• Michigan State University (George Stockman, Ph.D., et al.)

• General Motors Corporation (Don Maertens, et al.)