© 2011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1

Cisco Strategic PlanningThe Journey

Carol Tatum

OFFICE OF STRATEGY + PLANNING

January 28, 2011

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The Journeys

- Cisco Business

Boulders on the Way

Benefits of Integrated Planning

- Cisco Culture

- Planning Approach

- Planning Team

Agenda

The Journey Continues

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Cisco’s Journey

Offering

Hardware Products H/W + Services Architecture Solutions

Business

Segment Enterprise

Commercial

EnterpriseService

Provider

Small

BusinessConsumer

Commercial

EnterpriseService

Provider

Geography

Developed Countries

US & CAN EUR

International (US, EUR, LATAM, APAC)

LATAM APAC

Global (Emerging-BRIC)

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• Dynamic networked organization

• Council & Board direction

• Integrated decision-making

• Collaborative planning

• Market Adjacencies

• Ongoing planning process

• Traditional company

• Lines of business direction

• Hierarchical decision-making

• Silo planning

• Core business

• Annual planning event

Culture

Traditional Councils & BoardsCollaboration

SE

RV

ICE

S B

OA

RD

S

Cisco’s Cultural Journey

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INTEGRATED

PLANNING=

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Planning Approach andCapability Journey

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Strategic Planning The Deliverables

Data Intensive

Templates

Data Automation

Scenario Planning &

Forecasting

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Strategic Planning The Horizon View

Fiscal Year

Mid-term

Long-term

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Strategic Planning The Business Impact

Data Provider

Trusted Advisor

Decision Enabler

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Strategic PlanningBoulders In Our Way

• Transition from entrepreneurial to process methodology

• Extension from silo to cross-functionalvisibility/engagement

• Progression from directed approach to trusted advisor

• Establishing and maintaining neutrality

• Transformation to integrated decision-making

© 2011 Cisco Systems, Inc. All rights reserved.

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Cisco Strategic PlanningBenefits

•Drive strategic alignment to Cisco priorities

•Integrated Planning across all Cisco functions

•Collaborative decision making based on Business Value

•Increased accountability for investment outcome

•Provide strategic planning leadership through Cisco

Maximize return on Cisco investments

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